Product Marketing Director at Acquia

| Greater Boston Area
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Acquia is the open source digital experience company. We provide the world's most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia we believe in the power of community and collaboration - giving our customers the freedom to build tomorrow on their terms.


Headquartered in the U.S., we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine. We’ve been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. At Acquia we are building for the future of the web, and we want you to be a part of it.


We are seeking a Product Marketing Director to helm the effort to evangelize and position Acquia’s non-technical “builder” tools. This includes Acquia Cohesion, and Acquia Site Factory. This role will require both individual contributor efforts, with the opportunity to manage team-members based on growth of the products. 


Your efforts will be greatly informed by customer and sales interactions, in order to develop a command of your target audience, key pain points they are experiencing, Acquia’s unique value proposition and the competitive landscape. You will use this knowledge to create and manage the go-to-market strategy, messaging and positioning, and storytelling for Acquia’s Marketing Cloud solutions. Reporting to the Senior Director of Product Marketing, this individual will help lead cross-functional teams in the development and execution of product messaging, market positioning, competitive analysis, thought leadership, and sales enablement. This individual will work collaboratively with marketing, product management, product owners, sales leadership and channels, and the partner team to define strategy and drive go-to-market programs that deliver results.


Responsibilities:

  • Lead the effort to identify key customer value for Acquia’s “builder” product line - including Acquia Cohesion and Acquia Site Factory - to articulate differentiation in a rapidly evolving market.
  • Engage readily with the direct and partner sales teams to align with customer requirements and field needs. 
  • Identify and refine target personas, industries, and accounts, while developing content to support the sales cycle. Develop competitive analysis reports to support overall GTM.
  • Work directly with Product Marketing leaders, the product marketing team, and the corporate marketing team to help plan and execute annual and quarterly GTM process and demand generation plans.
  • Lead and create sales enablement strategy to train the Acquia sales team on the product vision, messaging, market positioning, product capabilities, competitive and effective solution selling techniques.
  • Work closely with the product management team to make sure we continue to deliver high impact products and launches that meet the demands of the market. Translate product capabilities into features, benefits, and value propositions for customers.
  • Work directly with corporate marketing leadership to develop a content for media/PR programs to generate interest in Acquia’s product portfolio. Work with the teams to deliver compelling assets to key stakeholders including sales collateral, white papers, website, email, social, newsletters, blog posts, speaking opportunities, webinars, etc.
  • 25% domestic and international travel required.

Desired background:

  • Strong preference for candidates previously in a marketing role at a company offering visual application authoring tools, or a role responsible for familiarity with the visual authoring tools market, personas, requirements and offerings.
  • An understanding of enterprise cloud technology and their value. Preferred experience with Drupal, application hosting, and application development technologies
  • 5-7 years experience in product marketing for SaaS software or related technologies.
  • Successful track record creating product marketing plans, solution collateral, and participation in sales enablement.
  • A passion for enterprise software with a track record of developing differentiated messaging and positioning for marketing software products, comprehensive market research, and collateral.
  • An outstanding communicator, presenter and proven public speaker to prospects/customers and internal executives at conferences, trade shows, webinars, and company meetings.

Skills/Attributes:

  • Influence: Define and present innovative ideas to the product marketing team and get buy-in to support your big ideas.
  • Results-Oriented: Able to drive to exceed goals, execute consistently, and deliver outstanding results.
  • Excellent communicator and storyteller: You’re passionate about evangelizing and sharing product knowledge, engaging with any audience, and discussing core value propositions to both business and technical audiences as needed. You are second to none in writing, presentation and evangelism skills.
  • Subject Matter Expert: You are a product, market, and competitive expert - the go to resource for executives and key internal teams including sales, marketing and products for your deep understanding of the product portfolio and advice.
  • Data-Driven: You love metrics and numbers, especially SaaS metrics, usage patterns, lead conversions, and pipeline analysis. Dig deep to obtain and analyze data, and use it to inform your planning and confirm your decisions.

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • DrupalCMS

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For the past five years, the Boston office has partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of local children. We sponsored 250 kids in 2019 and look forward to continuing our partnership in 2020!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

There are a number of different projects we are always working on from maintenance and performance optimizations to new customer features. For me, the most exciting and rewarding projects are where we release a piece of functionality that excites and delights our customers and makes their jobs easier.

Rok

Senior Director, Engineering

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Brian

Manager, User Experience Research

How do your team's ideas influence the company's direction?

We are able to influence how content is delivered and monetized by global businesses in 2 ways. Acquia's founder created Drupal, the leading open source CMS in the world and we are proud of our close relationship with the Drupal community. We have also pivoted towards DXP capabilities and offer a full suite of solutions to our customers.

Charley D.

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity and six weeks of paternity, partner and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, common areas, a game room, Friday afternoon Happy Hour, and Mac computers.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
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