Performance Marketing Manager at Toast

| Greater Boston Area
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We’re not your traditional tech company. We recognize that talented people often come from outside the tech space. No matter what your background is, there’s a place for you at Toast. We’ve 86’d the conventional workplace for one where people can truly bring their full selves to work. Together, we empower restaurants of all sizes to build great teams, increase revenue, improve operations, and delight their guests. We pair our deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver an intuitive all-in-one platform. Join us on our mission to empower the restaurant community to delight guests, do what they love, and thrive.  

Bready* to make a change?

As a Performance Marketing Manager, you’ll have the opportunity to drive new user acquisition and conversion of Toast’s content web properties and campaigns. You will optimize conversion levers, including referral programs, paid, and organic channels and drive the experimentation agenda and campaign roadmap.

You’re a perfect fit if you have strong analytical skills, love for data, and are an expert communicator and project manager. You enjoy working in a collaborative environment and know that the best outcomes can also be informed by a little bit of data. Above all else, you love the creative process. Coming up with create solutions to make a business impact and drive connection between a brand and its consumers.

About this roll*: 

  • Relentlessly test and optimize Toast content web properties and campaigns to produce demonstrable growth, capture demand, and drive new business.
  • Report and analyze performance of content properties and integrated campaigns on a weekly and monthly basis. 
  • Identify areas of underperformance for top of funnel acquisition and share insights and action plans with key stakeholders.
  • Uncover predictive usage metrics that indicate acquisition and retention of users of our content web properties. 
  • Drive decisions with both qualitative customer data and qualitative customer feedback. Can articulate why a shift in data might be happening.

Do you have the right ingredients*

  • 3+ years of experience in content marketing, brand marketing, growth, user analytics, or similar acquisition roles. 
  • A love of data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them. Ability to measure brand awareness and business impact is a plus. 
  • Ability to make strategic decisions, matching customer needs with business needs. 
  • Experience using data to develop and analyze top of funnel performance; experience with Looker (or similar tool), Tableau, Bizible, and Excel and familiarity with SQL. 
  • Ability to partner with our web strategy team to execute on A/B and CRO tests to impact top of funnel performance. 
  • Strong analytical and problem solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
  • A hungry, infectious personality: we’re looking for someone determined and able to win
  • Strong passion for the restaurant community 

*Bread puns encouraged but not required

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it
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An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are some things you learned at the company?

Where should I start? For hard skills, I’ve learned more than I ever thought I would about Excel and Salesforce. I’ve also learned what it looks like when a company not only talks the talk, but walks the walk. We’ve been able to execute on what we’ve set out to do because we are willing to try new things, make mistakes, and learn from them.

Matt

Payments Relationship Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Apply now
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