Partner Marketing Manager (Technology Partners) at Klaviyo

| Greater Boston Area
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We’re looking for an organized, creative, and analytical marketer to join the Ecosystem Marketing team at Klaviyo. If you love leading impactful marketing campaigns and thrive leading cross-functional teams, this role is for you. 

The Ecosystem Marketing team is responsible for creating co-marketing campaigns with Klaviyo’s key integration and technology partners (Yotpo, Klarna, Okendo, LoyaltyLion and more ) that drive awareness of Klaviyo and it’s integrated growth solutions to ecommerce customers — resulting in new, loyal, and growing Klaviyo customers. 

Your role is unique in that it drives value for Klaviyo, customers and an ecosystem of partners. By working with technology and integration partners, you’ll help educate ecommerce brands on how they can grow their business through partner solutions, meanwhile growing Klaviyo’s brand equity and acquiring ecommerce brands. 

You’ll report directly to Manager, Partner Marketing on the Ecosystem Marketing team and work cross-functionally with several domain experts within teams including Marketing (Brand, Content, Product Marketing, Performance Marketing, Community Events), Partnerships (Business Development), Sales (Inbound and Outbound teams) Customer Success and Product Engineering. This is an Individual Contributor role with the opportunity to manage direct reports as the business unit and its impact grows.

You will be responsible for owning key partner relationships, organizing and leading execution of impactful co-marketing campaigns, and being measured upon key performance indicators that impact the Marketing team and Klaviyo’s goals. 

How You'll Make a Difference...

  • Be a driving force towards growth for Klaviyo through co-marketing with our technology partners 
  • Create and test for the most impactful co-marketing campaigns 
  • Lead co-marketing initiatives with key technology partners that drive awareness of Klaviyo, and marketing qualified leads (MQLs) that result in monthly recurring revenue (MRR)  
  • Work cross functionally within the larger Klaviyo organization and marketing team to own successful execution of co-marketing campaigns across various channels — email, social media, paid advertising, webinars and eventually in-person events.

In your first 30 days, you’ll be responsible for: 

  • Gaining practical use of Klaviyo’s product, teams and tools to operate independently and with customer empathy 
  • Developing a strong understanding of Klaviyo’s partner ecosystem and key technology partners 
  • Beginning to take ownership of co-marketing campaigns including integration marketing launches and demand generation campaigns

In your first 60 days, you’ll be responsible for: 

  • Fully owning co-marketing campaigns with key partners and finding ways to streamline or optimize existing co-marketing processes (making the role your own) 
  • Fostering rapport and clear communication cross-functionally with Marketing, Partnerships, Sales, Customer Success, Product, Finance organizations

In your first 90 days, you’ll be responsible for: 

  • Reporting to your team lead on KPIs (Brand awareness, MQLs and MRR attributed to your co-marketing activities ) 
  • Developing co-marketing initiatives with key platform partners for the next 90 days 

In your first year, you’ll be responsible for: 

  • Meeting an MQL and MRR goal attributed to co-marketing with technology partners 
  • Building strong rapport with key technology and integration partners alongside klaviyo's technology  business development managers
  • Building strong rapport and trust with Klaviyo teams (Partnerships, Sales, Customer Success, Marketing, Product, Finance) 
  • Remote, must be able to work east coast business hours   

Who You Are...

  • Radical ownership; you will be supported in your role, but upon facing obstacles will implement creative solutions and alternatives on your own 
  • Highly organized; able to create or quickly leverage organizational systems such as Monday, Trello, Google, Basecamp, etc. 
  • Strong experience leading teams, organizing people and managing deadlines 
  • Clear and transparent written and verbal communication 
  • Experience presenting virtually on Zoom, Google Meetings, etc. 
  • Google Suite (Sheets, Slides) and Microsoft (Excel, Keynote) 
  • Experience executing email marketing and writing short form marketing content 
  • Practical understanding of marketing channels including performance marketing, social media marketing, SEO, brand, product marketing, community events and more 
  • Practical understanding of technology B2B sales  
  • Experience using Salesforce 

Get to know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses using the channels they own like email, web and mobile. Enabling brands to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company’s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct, high-fidelity relationships with customers, without giving up their valuable data to Facebook or Amazon. In 2020, Klaviyo reached coveted unicorn status with a robust Series C of $200m at $4.15B valuation. Innovative companies like Unilever, Custom Ink, and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.
“Life’s Too Short To Work With Brilliant Jerks”: Klaviyo Employees Are Brilliant *And* Supportive
Watch

An Insider's view of Klaviyo

What's something quirky about your company?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo pours into team members by providing a diverse and inclusive environment. We also take pride in our quality health benefits and programs. In our efforts to achieve overall happiness for Klaviyos, we offer competitive salaries and 401K planning through Principal. Protect yourself against hardships with life and disability insurance, continue learning and developing with tuition reimbursement, and achieve peace with Headspace. Additional perks include unlimited vacation time, employee referral bonuses, commuter expenses, fitness reimbursements, free books, and a thriving company atmosphere.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Team workouts
Live virtual Yoga
Mental Health Benefits
For example, free access to Headspace meditation app
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Recreational Clubs
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Diversity Program
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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