Partner Marketing Manager (Technology Partners)

| Greater Boston Area | Hybrid
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We’re looking for an organized, creative, and analytical marketer to join the Ecosystem Marketing team at Klaviyo. If you love leading impactful marketing campaigns and thrive leading cross-functional teams, this role is for you. 

The Ecosystem Marketing team is responsible for creating co-marketing campaigns with Klaviyo’s key integration and technology partners (Yotpo, Klarna, Okendo, LoyaltyLion and more ) that drive awareness of Klaviyo and it’s integrated growth solutions to ecommerce customers — resulting in new, loyal, and growing Klaviyo customers. 

Your role is unique in that it drives value for Klaviyo, customers and an ecosystem of partners. By working with technology and integration partners, you’ll help educate ecommerce brands on how they can grow their business through partner solutions, meanwhile growing Klaviyo’s brand equity and acquiring ecommerce brands. 

You’ll report directly to Manager, Partner Marketing on the Ecosystem Marketing team and work cross-functionally with several domain experts within teams including Marketing (Brand, Content, Product Marketing, Performance Marketing, Community Events), Partnerships (Business Development), Sales (Inbound and Outbound teams) Customer Success and Product Engineering. This is an Individual Contributor role with the opportunity to manage direct reports as the business unit and its impact grows.

You will be responsible for owning key partner relationships, organizing and leading execution of impactful co-marketing campaigns, and being measured upon key performance indicators that impact the Marketing team and Klaviyo’s goals. 

How You'll Make a Difference...

  • Be a driving force towards growth for Klaviyo through co-marketing with our technology partners 
  • Create and test for the most impactful co-marketing campaigns 
  • Lead co-marketing initiatives with key technology partners that drive awareness of Klaviyo, and marketing qualified leads (MQLs) that result in monthly recurring revenue (MRR)  
  • Work cross functionally within the larger Klaviyo organization and marketing team to own successful execution of co-marketing campaigns across various channels — email, social media, paid advertising, webinars and eventually in-person events.

In your first 30 days, you’ll be responsible for: 

  • Gaining practical use of Klaviyo’s product, teams and tools to operate independently and with customer empathy 
  • Developing a strong understanding of Klaviyo’s partner ecosystem and key technology partners 
  • Beginning to take ownership of co-marketing campaigns including integration marketing launches and demand generation campaigns

In your first 60 days, you’ll be responsible for: 

  • Fully owning co-marketing campaigns with key partners and finding ways to streamline or optimize existing co-marketing processes (making the role your own) 
  • Fostering rapport and clear communication cross-functionally with Marketing, Partnerships, Sales, Customer Success, Product, Finance organizations

In your first 90 days, you’ll be responsible for: 

  • Reporting to your team lead on KPIs (Brand awareness, MQLs and MRR attributed to your co-marketing activities ) 
  • Developing co-marketing initiatives with key platform partners for the next 90 days 

In your first year, you’ll be responsible for: 

  • Meeting an MQL and MRR goal attributed to co-marketing with technology partners 
  • Building strong rapport with key technology and integration partners alongside klaviyo's technology  business development managers
  • Building strong rapport and trust with Klaviyo teams (Partnerships, Sales, Customer Success, Marketing, Product, Finance) 
  • Remote, must be able to work east coast business hours   

Who You Are...

  • Radical ownership; you will be supported in your role, but upon facing obstacles will implement creative solutions and alternatives on your own 
  • Highly organized; able to create or quickly leverage organizational systems such as Monday, Trello, Google, Basecamp, etc. 
  • Strong experience leading teams, organizing people and managing deadlines 
  • Clear and transparent written and verbal communication 
  • Experience presenting virtually on Zoom, Google Meetings, etc. 
  • Google Suite (Sheets, Slides) and Microsoft (Excel, Keynote) 
  • Experience executing email marketing and writing short form marketing content 
  • Practical understanding of marketing channels including performance marketing, social media marketing, SEO, brand, product marketing, community events and more 
  • Practical understanding of technology B2B sales  
  • Experience using Salesforce 

Get to know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses using the channels they own like email, web and mobile. Enabling brands to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company’s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct, high-fidelity relationships with customers, without giving up their valuable data to Facebook or Amazon. In 2020, Klaviyo reached coveted unicorn status with a robust Series C of $200m at $4.15B valuation. Innovative companies like Unilever, Custom Ink, and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • DockerFrameworks
    • GatsbyFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • NoSQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • Monday.comManagement
    • WordpressCMS
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • StoreLeadsLead Gen
    • LinkedIn Sales NavigatorLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station. We also have offices in Denver, London and Sydney.

An Insider's view of Klaviyo

What's something quirky about your company?

There are a lot of quirky things about Klaviyo - from our love for Nicolas Cage to our need to use gifs and emojis in any and all communications. But the quirkiest, or most unexpected, thing about Klaviyo is how kind, genuine, and caring each person is here. Every day you’ll have the opportunity to work with folks that truly care.

Natalie

Senior New Hire Specialist

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Senior Billing Specialist

How do you empower your team to be more creative?

We give people the means to learn, be it an unlimited budget for books or whatever is going to make you better. We’re going to give engineers the ability to go to conferences of their choice — this is a deeply personal thing that people need to be passionate about and be able to learn.

Allen

Chief Technology Officer

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo values our employees' health, wellbeing, and professional development. We take pride in our benefits, programs and perks. One of our core values is "Klaviyos are always learning." We offer a robust learning stipend to bolster your professional interests (or learn a new language), leadership training to all Klaviyos (including individual contributors and managers), coaching for all Klaviyos, and a book reimbursement policy. Additional benefits include flexible paid time off, employee referral bonuses, commuter/transit expenses, fitness reimbursements, premium mental and emotional wellbeing programming, and a fun company atmosphere. Diversity, equity and inclusion is woven throughout our Klaviyo fabric - from Klaviyo Resource Groups to company-wide programming. Over 70 percent of our employees participate in one of our ten global Klaviyo Resource Groups! We also offer competitive salaries and 401K match through Principal.

Culture
Volunteer in local community
Klaviyos are offered paid time off to volunteer in their local community. In 2022 we volunteered with local organizations like Build Boston, Cradles to Crayons, and the Emerald Necklace Conservancy
Partners with nonprofits
All our Klaviyo Resource Groups are provided a donation budget for mission aligned causes. Our TA team also partners with nonprofits like Thrive Scholars, and Hack Diversity, and the Upward Project.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Klaviyo provides employees with a flexible work schedule that includes core hours, flexible start and end times.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Klaviyo has made significant investment in diversifying our management team at every level, from first level leaders and our executive leadership team to our Board of Directors.
Mandated unconscious bias training
Unconscious bias is embedded into all of our trainings - from interview to manager trainings. This is not a one-time thing, but a continuous area of focus and commitment for us.
Mean gender pay gap below 10%
Diversity employee resource groups
We have a robust resource group community at Klaviyo. We foster events that teach around intersectionality so we can all learn and grow together. Each department also offers unique programming.
Hiring practices that promote diversity
We have policies in place to ensure a fair and equitable hiring process, while also customizing recruiting strategies for specific roles because we know it's not a one-size fits all.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo's healthcare & dependent care FSAs help employees cover out-of-pocket medical, dental and vision expenses, as well as qualified childcare expenses with contributions up to the IRS maximum.
Disability insurance
Our short and long term disability insurance benefit pays 60% of an employee's annual salary (OTE if applicable). We also cover the 40% gap in pay for the first 6 weeks of any approved medical claim.
Dental insurance
Our dental plan covers : 100% for preventative care, 80% for basic restorative, 50% for major restorative. As well as services like adult orthodontics.
Vision insurance
Our vision benefit plan offers access to enhanced plus providers, as well as 100% coverage for annual eye exams with $150 allowance for glasses and contact lenses each.
Health insurance
Klaviyo offers 3 health insurance plans with BCBS. Employees who select the High Deductible Health Plan receive up to $2,000/year to fund a Health Savings Account.
Life insurance
Life insurance is equal to 1 times an employee's annual salary up to $300,000. Additionally, Accidental Death & Dismemberment coverage is offered equal to the group life benefit.
Wellness programs
Klaviyos may be reimbursed up to $200 for online and app-based classes, exercise equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness expenses.
Mental health benefits
We offer robust and comprehensive mental and emotional well-being programming through Modern Health. Customizable care encompasses therapy, coaching, self-paced courses and more.
Financial & Retirement
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) matching
Klaviyo's 401(k) retirement plan matches an employee's contributions up to 4% of their annual base salary, with immediate vesting for matched contributions.
Company equity
Klaviyo offers equity packages to all full time employees, vesting over a four-year period.
Child Care & Parental Leave Benefits
Generous parental leave
Klaviyo guarantees all new parents (birth, adoption, foster care) 16 weeks of 100% paid parental leave, with an additional medical recovery leave for birthing parents.
Family medical leave
Klaviyo offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We have an unlimited flexible paid time off policy and employees are encouraged to take a minimum of 4 weeks off per year.
Paid volunteer time
In line with our value to make the world more equitable, Klaviyos are encouraged to use their flexible paid time off policy to volunteer and give back to their local communities.
Paid holidays
Paid sick days
Klaviyos can leverage their flexible paid time off when experiencing an illness.
Office Perks
Commuter benefits
Klaviyo offers tax preferred transit and parking plans for employees in the Boston office and contributes $50 per month to the transit or parking plan.
Company-sponsored outings
Klaviyo has regular in-person team offsites, as well as virtual activities like trivia nights, cooking classes craft workshops.
Free snacks and drinks
Klaviyo offers a well stocked kitchen with free snacks and drinks for all employees.
Some meals provided
Klaviyo often surprises employees with free breakfast or lunches.
Company-sponsored happy hours
Our Boston office hosts regular wine Wednesdays. In addition, individual teams and Klaviyo Resource Groups often gather for their own happy hours.
Onsite office parking
There is a parking garage underneath the building.
Recreational clubs
We have a number of Slack channels for Klaviyos with shared interests such as cooking, woodworking, 3D printing, and more!
Relocation assistance
In certain cases, for new hires in roles that are required to be in the Boston office, there is the potential for relocation assistance to be offered.
Fitness stipend
Klaviyos may be reimbursed up to $200 for exercise classes, equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness and weight loss programs.
Home-office stipend for remote employees
Depending on role, all employees receive a one time $500-1000 reimbursement to set up their home office, as well as a $65 monthly stipend for ongoing costs.
Onsite gym
Professional Development Benefits
Job training & conferences
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses. You can also use your learning stipend to learn a new language!
Tuition reimbursement
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Lunch and learns
Klaviyo hosts weekly Munch 'n Learns, which are open to all employees.
Promote from within
Mentorship program
All new Klaviyos are given a K-buddy mentor in their first week to help them adjust to all things Klaviyo.
Continuing education stipend
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Online course subscriptions available
Customized development tracks
Paid industry certifications
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.

Additional Perks + Benefits

At Klaviyo, we believe everyone should have access to coaching: that's why we offer confidential mental, financial, professional, physical and social coaching to every Klaviyo through Modern Health. Klaviyos are inherently curious, which is why we offer all employees our Klaviyo Books Program - if you want to read it, we'll pay for it! From Harry Potter, to Learn Python the Hard Way, to Dare to Lead, we've got you covered.

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