Paid Social Strategist

Sorry, this job was removed at 8:53 a.m. (EST) on Friday, August 20, 2021
Find out who's hiring in Greater Boston Area.
See all Marketing jobs in Greater Boston Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Thrasio is the consumer goods company reimagining omnichannel commerce and consumer products, and boasts an innovation engine that brings high-quality products to market across digital marketplaces, channels, and retailers globally.


With the experience of evaluating more than 6,000 Amazon companies, acquiring over 130 top-rated brands, and managing the scale of 22,000 products, Thrasio is the largest acquirer of Amazon FBA brands. Since our founding in 2018, the team has grown to more than 1,000 people globally--most of that growth has occurred during the COVID-19 pandemic. Hiring people who share a passion for their craft in the eCommerce space is the reason we’re projected to grow more than 10x in the next few years. This growth is supported by investors whose portfolios include Facebook, Google, Jet.com, StitchFix, and Lululemon. We do our best work when we’re surrounded by people who are insatiably curious, agile, and who thrive in collaborative, check-your-ego-at-the door working environments. Sound like you? We’d love to chat.


The Role


We are looking for an autonomous and motivated marketing professional with exceptional organization skills to help us scale our paid social performance marketing efforts on Direct to Consumer paid marketing campaigns. This would include but not be limited to: leading paid social strategy across Facebook/Instagram, Snap, TikTok, Twitter, Pinterest, Linkedin. The Paid Social Strategist will lead and set tactical strategy for the whole Paid Social Team. You will establish and teach best practices around optimization, new products and channels.

Responsibilities:

  • Oversee paid social launch strategy and onboard Thrasio’s largest revenue producing direct to consumer brands. Pre-launch, you will be responsible for building a paid social strategy for each of these brands, ensuring they are in the best position to profitably hit revenue targets. 
  • Develop and implement paid social best practices for the entire paid social team. You will research new products and channels and determine what the team should be testing and when.
  • Collaborate with brand management, website operations, creative and retention teams to surface traffic campaign insights and support overarching business goals for each brand
  • Provide consistent and data driven feedback in partnership with Marketing Creative team on performance of creatives and establish an efficient feedback loop for continued asset development
  • Monitor trending data, ROAS, profit and spend across multiple brands
  • Assume leadership of special projects as needed

What you Bring to the Table:

  • Bachelor’s degree in Marketing, Finance, Engineering, Economics or related discipline preferred
  • 5+ years experience running direct response paid social campaigns for a brand or within an agency setting
  • Strong quantitative and analytical skills with a background in direct response performance marketing optimization
  • The ability to work collaboratively and efficiently across a rapidly growing and evolving team
  • Strong communication skills

THRASIO IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER AND CONSIDERS ALL QUALIFIED APPLICANTS FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, GENDER, SEXUAL ORIENTATION, GENDER IDENTITY, ANCESTRY, AGE, OR NATIONAL ORIGIN. FURTHER, QUALIFIED APPLICANTS WILL NOT BE DISCRIMINATED AGAINST ON THE BASIS OF DISABILITY, PROTECTED CLASSES, OR PROTECTED VETERAN STATUS. THRASIO PARTICIPATES IN E-VERIFY.


Thrasio does not accept agency resumes. Please do not forward resumes to our jobs alias, Thrasio employees or any other organization location. Thrasio is not responsible for any fees related to unsolicited resumes.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Our office is about 15 miles southwest of Boston and is nestled between the commuter rail station, restaurants, town commons, and locally-owned shops.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about ThrasioFind similar jobs