Paid Search Manager
Note: This role can be based in Boston, NYC or fully Remote.
The Role:
The Manager / Senior Analyst, Paid Search will join the entrepreneurial, analytical Growth marketing team at Rue Gilt Groupe to accelerate new customer acquisition and drive efficient revenue growth. As a part of the Growth Strategy team, this role will also gain exposure to technology, media, advertising, retail and fashion, a focus on learning and professional development with experienced managers, and, most importantly, a fun team of analysts and managers who enjoy working together.
What you’ll accomplish:
- Manage multi-million dollar marketing campaigns, focusing on acquiring new customers, across paid search channels, including Google Shopping
- Formulate and execute paid marketing strategies, and work with a broad group of cross-functional stakeholders to achieve objectives
- Drive paid search channel testing road map, monitoring channel performance metrics and utilizing data to optimize and accelerate channel growth
- Partner with innovative digital marketing companies to utilize new tools, techniques and advertising strategies
- Collaborate with internal stakeholders across Marketing, Creative, Product Management, Technology and Buying/Merchandising to develop strategies and guide execution
- Contribute to the overall customer acquisition marketing and growth strategy
About You:
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.
You have…
- 5+ years’ experience in paid search marketing or a quantitative field
- BS/BA in Marketing, Business, Economics, Mathematics or other concentrations with a significant quantitative focus
- Strong interest in retail, e-commerce, fashion and/or B2C marketing
- Exceptional analytical horsepower and data-driven problem-solving skills
- High tolerance for ambiguity with proven ability to drive to action
- Ability to multi-task and thrive in a dynamic, fast-paced organization
- Excellent communication and interpersonal skills
- An innovative, positive, and self-directed attitude
Bonus points for…
If you’ve got everything going on above, you’re already a strong fit. If you have the following too? You earn some extra credit from us.
- Prior experience in e-commerce or retail industries
- Experience managing a budget and knowledge of P&L best practices
- Experience using BI/visualization tools (Excel, Tableau, etc.)
- Design of experiments and measurement in marketing
KEYWORDS: Google Ads, Google Adwords, Google Ads Certified, product listing ads, feed optimization, product catalog
Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.
About us:
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.
Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.
