Paid Media Manager
Quality isn’t just a goal. It’s the whole point.
Our customers are under a lot of pressure to deliver great software. But to compress lifecycles, add features, and compete in a world where ‘every company is now a software company’ is hard. And one mistake can mean their reputation, even future. That’s why it’s our mission to help. At any part of their software development lifecycle (SDLC), we provide the tools and discipline to focus on quality while streamlining their processes. So our customers can create and deploy software that works as designed – especially when it’s needed most. And we’re looking for people to join us.
SmartBear is looking for an experienced, results-driven Paid Media Manager to join our high-performing marketing team to manage our paid search and digital advertising activities. As part of the Digital Marketing team, you will be responsible for the day-to-day management of paid digital marketing campaigns, across the SmartBear product portfolio, which includes paid search, display, social advertising, and direct buys with sites that cater to software professionals. Working closely with our paid search agency of record, and growth team marketing managers, you will analyze account data, find optimizations, trends, competitive insights, forecast budget needs, and take our campaigns to the next level with a goal of driving qualified leads and opportunities. This role will report directly into the Sr. Director of Digital Marketing and Analytics/Optimization.
Responsibilities
- Work closely with the Growth Marketing team to help drive business strategy, and to meet/exceed KPIs
- Be the paid media expert providing insights into the best strategies, channels and tactics to achieve our goals
- Consistently look to diversify our paid media channels to stay ahead of the ever-changing market
- Manage and monitor budget allocation, spend data, and cost per acquisition
- Generate frequent, regular reports across all major metrics — use these reports to drive insights around campaign and channel strategy
- Coordinate with our paid search agency of record, and internal optimization team to design and implement an iterative testing plan to improve landing page conversion rates
- Keep up to date with search engine and PPC industry trends and developments
- Work with our SEO and social team to compliment paid and organic efforts.
Requirements
5+ years of experience in B2B digital marketing, media, advertising
Deep experience with Google tools (google analytics, tag manager) and management of paid channels (Google search and display, Bing, LinkedIn, Twitter, Terminus/Rollworks, etc.)
Experience testing webpages & landing pages
Analytical thinker who’s driven by the measurable impact he/she can make
Data-driven marketer passionate about user journey across all customer touch points
Strong familiarity with marketing funnels, attribution analysis, and ROAS
Familiar with SEO and how organic and paid strategies can work in harmony
High levels of integrity, autonomy, and self-motivation
Strong excel skills
About SmartBear
At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it’s TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they’re easy to try, easy to buy, and easy to integrate. We’re used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you’re going, we’ll help you get there. Learn more at smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.
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