To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, artist, and healthcare professional in the world. 

Our Growth Marketing team plays a critical role in our company's growth by providing thousands of leads to our Sales team every month. Sitting inside the Growth Marketing Team is our Paid Acquisition team, which uses their creative and analytical muscles to achieve aggressive revenue goals through new customer acquisition where paid advertising plays a significant role.

If you’re looking to lead a full-funnel paid acquisition marketing strategy for the fastest-growing company in the 3D printing industry, we want you as our Paid Acquisition Marketing Program Manager.

The Job: 

• Develop Formlabs’ paid marketing strategy to grow awareness and lead sales volume across channels, industries, and geographies. 
• Identify investment opportunities based on data-driven hypotheses, manage budgets for production campaigns, and develop R&D campaigns to innovate Formlabs’ approach.
• Structure paid advertising, search, and social campaigns for performance optimization and constantly recommend areas to improve. 
• Coordinate with Growth and Channel Marketing Managers to develop budgets and project paid lead volume to support Sales and Marketing goals. 
• Partner with Product Marketing, Creative, and Content teams on campaign strategy, positioning, and content.
• Partner with Marketing Operations to build the tech infrastructure required to make data-driven decisions and continually evaluate key metrics like cost per lead and conversion rate vs. performance and LTV.
• Manage and grow a team of paid search and social specialists.

You:

• Have demonstrated experience developing paid acquisition teams and managing large advertising budgets.
• Are a master of B2B advertising on Google AdWords, Facebook Ads and LinkedIn Campaign Manager for awareness, engagement, and conversion marketing campaigns. 
• Have a deep understanding of Account-Based Advertising tools like Demandbase, Terminus, and Rollworks along with programmatic advertising concepts like intent data and DMPs.
• Have expertise integrating syndication lead flow and reporting with other paid channels. 
• Have the ability to use data to optimize campaign performance and maximize results.
• Can present advanced concepts and analytic insights in simple ways to inform marketers and generate new approaches across marketing teams. 
• Have experience with modern marketing tech stacks such as Google Analytics, Marketo, Salesforce, Drift, SQL, Excel, AdWords, Segment, Google Tag Manager, etc.

Our Perks:

• Flexible vacation
• Premium dental, vision, and medical coverage
• Commuter benefits
• Paid parental leave
• Unlimited 3D prints

We build amazing things. Come join us!

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.