Marketo Guru - Marketing Operations

| Waltham
The marketing operations manager will manage and oversee around all things related to the lead lifecycle including lead management, lead scoring, lead source tracking, and lead/campaign reporting and analysis. The role requires a high degree of technical knowledge of both Marketo and Salesforce and their sync, as well as strong project management and heavy data analysis skills. 

Requirements:

  • Advanced knowledge of lead management and lead lifecycle implementation within Marketo
  • Create, maintain and optimize scalable processes to ensure best practices around lead scoring, lead tracking, lead enrichment, lead segmentation and lead acquisition are followed
  • Strong knowledge of SFDC specifically with the lead, contact and account objects, as well as reporting
  • Continuous collaboration with Business Systems, Sales Ops and SDR teams to maintain alignment on lead management and underlying technical infrastructure
  • Ability to understand business/stakeholder requirements and project manage complex lead lifecycle projects
  • Work closely with Management to create and analyze lead and campaign reports to determine performance, ROI and business impact on a weekly and adhoc basis

Qualifications:

  • BA/BS required, MS/MBA preferred
  • 5+ years of experience working with Marketo
  • Advanced knowledge of lead lifecycle management and marketing funnel
  • High Proficiency with both Marketo and Salesforce.com (preferably certified and/or admin experience)
  • Strong analytical skills (including mastery of Excel) and experience with visual reporting, data analysis and ETL tools including Tableau and Alteryx (preferred)
  • Strong Powerpoint skills to visually present marketing data in a meaningful way for the given audience
  • Strong attention to detail
  • Ability to work within with tight deadlines
  • Ability to manage and prioritize multiple projects simultaneously

Dynatrace provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, our all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users. That’s why many of the world’s largest enterprises trust Dynatrace to modernize and automate enterprise cloud operations, release better software faster, and deliver unrivaled digital experiences.
 
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an equal opportunity employer and VEVRAA Federal Contractor. We consider all qualified applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, veteran status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AWSLanguages
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • AngularFrameworks
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • DynatraceAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement

Location

Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.

An Insider's view of Dynatrace

How would you describe the company’s work-life balance?

Dynatrace has provided me with the tools and flexibility to work remotely (when needed) which has allowed me opportunities to be an involved, present parent and have the option to travel while still fulfilling the obligations to the organization I support.

Joe Callina

Lead Sales Recruiter

What does your typical day look like?

I start going through my Salesforce tasks and running through my Cadences in SalesLoft -- this consists of sending targeted emails, executing campaigns, and cold calling. Throughout the day I'm always on LinkedIn where I read any posting from my Named Accounts, read through profiles and network. I then communicate these findings with my Reps.

Kristen Armata

Sales Development Representatives NORAM

How does the company support your career growth?

Dynatrace has a fantastic training program in place to support new hires! The SDR team continues that training with weekly, monthly, and quarterly enrichment to help new employees gain the skills needed to be successful!

Jamie Mallett

Partner Program Manager NORAM

How do you make yourself accessible to the rest of the team?

From the time the new employees attend boot camp to their time in the field around the world, I make myself available to every rep, manager, SE...the entire organization for sales calls, employee meetings, partner calls, events, etc. I have direct communication with team members daily and I give everyone my number and they know they can call me.

Steve Pace

SVP, Global Sales

How has your career grown since starting at the company?

I’ve been with Dynatrace for 2+ years now and it’s incredible to look back and see how I’ve grown professionally over that time. From launching a company-wide employee advocacy program to having the opportunity to teach incoming “Dynatracers” about the benefits of social media.

John Rocker

Social Media Manager

What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in Local Community
Greater Boston Food Bank. Cradles 2 Crayons.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Open Door Policy
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary with no maximum.
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
Annual eye exams are $10 co-pay with $140 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 80% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1.5 times an employee's annual salary.
Pet Insurance
Our pet insurance policy covers up to 90% of out of pocket expenses.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Dynatrace, Inc. 401(k) retirement plan offers pre-tax and after-tax contributions, a wide spectrum of investment options, loans and a year-end True-up.
401(K) Matching
Dynatrace, Inc. provides employees with a 401(k) matching plan managed by Fidelity. We match 6% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Dynatrace, Inc. offers qualified employees to purchase company shares at a 15% discount.
Child Care & Parental Leave Benefits
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees have unlimited Sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Dynatrace, Inc. offers pre-tax commuter benefits for all employees.
Game Room
Our game room includes Ping Pong, Pool Table, Video Games.
Stocked Kitchen
Dynatrace, Inc. has a fully stocked kitchen including unlimited snacks, coffee, tea.
Professional Development Benefits
Promote from Within
Online Course Subscriptions Available
More Jobs at Dynatrace22 open jobs
All Jobs
Finance
Data + Analytics
Internships
Legal
Marketing
Operations
Project Mgmt
Sales
Project Mgmt
new
Waltham
Data + Analytics
new
Waltham
Marketing
new
Waltham
Internships
new
Waltham
Internships
new
Waltham
Internships
new
Waltham
Operations
new
Waltham
Project Mgmt
new
Waltham
Marketing
new
Waltham
Operations
new
Waltham
Operations
new
Waltham
Internships
new
Waltham
Marketing
new
Waltham
Marketing
new
Waltham