Marketo Automation Specialist

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Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

 

Your future starts here!

 

Marketo Automation Specialist

 

Veracode (A CA Technologies Company) is looking to hire a motivated and enthusiastic Marketo Automation Specialist to join our Revenue Operations team. The Revenue Operations team supports both the Marketing and Sales functions, covering technology, process, analytics and enablement.

This position will require the applicant to work across multiple areas of marketing operations, specifically within our Marketing Automation Platform (MAP), Marketo, and Customer Relationship Management (CRM) System, Salesforce. Experience in Marketo or a related software is a must.

The ideal candidate is keenly interested in the structure and execution of marketing technologies with a desire to learn about how exceptional system architecture lends itself to a growing business. This person would be comfortable asking questions, digging for answers and be supremely focused on the details of every project managed.  For more information, visit http://www.ca.com/us/why-ca/innovation.html?intcmp=headernav

 

About the Role

In this role, you’ll help support us transform the IT industry.  You will responsible to:

  • Build and activate campaigns in Marketo supporting the Marketing organizations’ campaign initiatives
  • Ensure proper program creation, list uploads, and building and sending email blasts
  • Oversee the marketing calendar and communications with other teams, as well as other day-to-day functions for the Revenue Operations team
  • Support Marketing campaign managers and work with other team members to help solve issues that they face while using the Marketing automation systems and tools
  • Measure campaign effectiveness by building Standard reports and reviewing the campaign effectiveness with cross-functional teams
  • Support Global Marketing and Demand Generation teams by providing information needed to make critical business decisions in real time
  • Work with agencies and other vendors in order to help build Marketing programs, and integrate them into the core Marketing Automation systems

     

How You’ll Stand Out:

The perfect candidate for this role will have a demonstrated record of success in positions of increasing responsibility over the course of their career. She/he will have an outstanding track record and reputation for being proactive, assertive and detail oriented. An ideal background will include:

 

  • Bachelor's degree or global equivalent in Marketing or related fields, Marketing Technologies preferred
  • 2 or more years of related professional marketing experience, preferably with a software company
  • A year of Marketo or another MAP experience a plus
  • At least one year of experience in Marketo or related Marketing Automation tool
  • Able to work on a small, cohesive team and to complete projects independently
  • Great attention to detail, focus, and a keen observer a must
  • Strong communication skills, both written and verbal
  • Must have exceptional ability to thrive in a fast-paced, dynamic environment with shifting priorities and requiring teamwork skills
  • Understanding of demand generation, digital marketing and enterprise sales methodology is preferred
  • Exceptional project management and organizational skills, including developing and delivering on projects.
  • Willingness to explore and learn!
  • Tech savvy; experience with Microsoft, Word, Excel, PowerPoint
  • Logically-minded

 

More About Working at Veracode (A CA Technologies Company):

We have earned scores of global Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to explore flexible work arrangements, partner with our impressive customer set, and enjoy a competitive compensation package –all while pushing the boundaries of what’s “possible” by collaborating with a diverse team of global innovators. In short? CA’s fun, diverse, fast-paced culture have put us on the map as one of the best employers in IT. For more information, visit www.CA.com/careers.

 

A Great Employee:

  • Takes smart risks
  • Exhibits courage
  • Is a “driver”
  • Navigates ambiguity
  • Embraces diversity
  • Communicates openly
  • Doesn’t take themselves too seriously
  • Likes to laugh
  • Loves a good challenge
  • Is resilient when faced with setbacks
  • Teams well with others
  • Insists on quality results
  • Is forward-thinking
  • Adapts easily to change
  • Solves problems creatively

 

 

More About Working at CA:

CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.

We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.

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Location

Burlington is Boston's most buzzy northwest suburb and home to CA Technologies, a fashionable town center with distinctive dining and unique shops!

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