Marketing Specialist, Restaurants
Tripadvisor Restaurants provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At Tripadvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. We are looking for an experienced marketing professional to join our fast-growing team as a Marketing Specialist.
Reporting to the Associate Director of Marketing, this position has primary responsibility for leading and implementing programs supporting Tripadvisor’s suite of online marketing tools. You’ll drive demand generation for Tripadvisor B2B products, convert restaurant owners to paying customers, and onboard and retain customers through compelling and personalized campaigns.
What you'll do:
Participate in the development and lead the execution of lifecycle-based owner marketing programs and demand gen campaigns
Help design and lead execution of customer segmentation and targeting strategy
Identify and optimize key opportunities to influence customer behavior and drive towards TripAdvisor’s Restaurant Solutions goals
Partner with internal creative team by building briefs rooted in strategy and clear business objectives and by managing the process of gaining stakeholder alignment from the brief to creative reviews to final concepts.
Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
Work with internal partners, specifically the Product, Creative and Engineering teams, to gain alignment on how the restaurants strategy can best be executed in our experience across all customer touch points. Manage cross-functional projects, working closely with other internal teams to ensure efficiency and drive toward team goals.
Partner closely with the Product lead to understand product roadmaps, plans and timelines. Help design and lead execution of go-to-market strategy for new products and features.
Conduct regular, extensive experimentation (A/B and Multivariate Testing) to facilitate rapid learning & application of any insights
Articulate and present data analyses and learnings effectively to the team and to key stakeholders
What you'll bring to the team:
Bachelors’ degree, preferably in Marketing, Business or a related field
2-4 years of experience in digital marketing, preferably in a global B2B ecommerce setting
Results-driven individual, proven success at designing and delivering email, web, and other digital marketing programs that grew core business value through changes in behavior
Strong project management and campaign management skills required, must be able to think both strategically and operationally
Excellent communication and writing skills and ability to effectively convey project status and results to internal stakeholders
Demonstrated ability to think creatively
Flexible and open to change and new ideas
Proven success in a fast-paced environment
Strong organization and analytic skills absolutely required
Experience of working in an international environment/organization preferred
Teamwork skills essential; sense of humor preferred
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