SCOPE OF POSITION

The Marketing Representative is a self-starter who thrives in a fast-paced atmosphere executing and managing multiple marketing elements including digital campaigns, web, social media, email, and print.

MAIN RESPONSIBILITIES

• Develop an acute understanding of SP+ core services as well as the clients, challenges, opportunities, and key business processes of the parking industry.
• Works together with the East Coast Regional Marketing Manager to drive business-to business and business-to-consumer city specific marketing programs that support SP+ parking facilities across the Northeast and Atlantic regions.
• Assists marketing team with program executions to promote incremental sales/revenue across the region.
• Supports field operations to develop promotional programs for monthly, event and daily parking, utilizing traditional and digital media, including: pay-per-click, web, email, social, print, and signage.
• Maintains and develops partnerships with associations and local businesses.
• Coordinate activities with third party advertising and marketing agencies and other vendors.
• Produces creative copy and messaging for web, ads and marketing collateral.
• Manages online programs and works with online aggregates.
• Generates monthly marketing/sales reports to measure performance for both internal and external clients.
• Responds to customer inquiries and concerns via web, email, social media, and telephone.
• Helps prepare and deliver RFPs based on client specifications.

MINIMUM QUALIFICATIONS

• 2+ years of marketing and/or advertising experience
• BA/BS in Business, Marketing, Communications required.
• Social Media Savvy (Facebook, LinkedIn, Instagram, etc.)
• Solid marketing & customer service skills are a must
• Proficient to Advanced Microsoft Excel and PowerPoint
• Ability to prioritize, juggle multiple projects and meet deadlines
• Excellent oral and written communication skills
• Knowledge in Adobe Illustrator, Photoshop and Exact Target (or other CRM) is a plus

SP+ is an equal opportunity employer committed in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin, citizenship status, marital status, sexual orientation, veteran status, disability or other classes protected by federal or state law. SP+ does not tolerate harassment of or retaliation against any employee or applicant on the basis of these characteristics, or because the individual exercised his or her EEO rights.