Marketing Ops Manager at Wistia

| Cambridge
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At Wistia, we aim to be on the cutting edge of marketing and we need a marketing operations wizard to help inform, guide, and execute our “always-on” marketing initiatives, targeted acquisition and growth campaigns, as well as our experimental, “out-of-the-box” ideas. We’re focused on building deep brand affinity with our audience and accelerating our growth. As our Marketing Operations Manager, you’ll work closely with our Acquisition & Growth team, Sales & Sales Operations, Business Intelligence, and the rest of our marketing team to achieve these goals. By delivering the right data & insights, ensuring we’ve got the right tools, systems, and processes in place, and overseeing campaigns, you will play an integral role in taking our marketing to the next level.
Key Responsibilities

  • Partner with our Customer Acquisition & Growth teams and Sales teams to deliver on and exceed our revenue targets. Operationalize marketing programs and campaigns in coordination with the marketing team; identify and advise on opportunities to improve these initiatives; partner closely with Sales Operations to optimize lead management (scoring, routing, handover to Sales).
  • Proactively deliver actionable data and insights to inform strategic and tactical go-to-market decisions. Collaborate closely with Sales Operations and Business Intelligence to provide a holistic look at our revenue and go-to-market performance. Build dashboards and proactively conduct ad hoc analyses that identify opportunities, issues, and trends; distill and communicate insights to guide decisions and actions.
  • Ensure we are equipped with the data, tools, and systems to deliver our best work and achieve our objectives. Own and manage (on a day-to-day basis) our marketing database, our martech stack (in particular, HubSpot), and the integration with our CRM (Salesforce). Advise on and evaluate new additions to our martech.
  • Build and scale repeatable business processes to continuously improve marketing operational efficiency and effectiveness. Collaborate with Sales Operations and Business Intelligence to continually improve cross-team operations and data flows.


Qualifications
The ideal candidate will be:

  • A proven marketing operations manager, with 3-5+ years of experience in marketing operations or related function and a track record of successfully improving marketing team efficiency and performance
  • Deeply knowledgeable about marketing automation, lead scoring, lead nurture and email marketing best practices; and up-to-date on latest trends and best practices
  • Skilled at operationalizing marketing campaigns and programs; overseeing segmentation, nurture workflows, email campaigns, marketing calendars, etc.
  • Experienced with Marketing Automation Platform (Marketo, Eloqua, HubSpot) and CRM (preferably Salesforce); knowledgeable about end-to-end martech stack ecosystem
  • An analytical thinker, adept at building dashboards, conducting analyses, and translating data / analysis into actionable insights to drive decisions. Strong attention to detail and accuracy.
  • A self-starter who is comfortable with ambiguity
  • A collaborative team player with a demonstrated ability to work cross-functionally with Marketing, Sales, Business Intelligence, and others to deliver results

Preferred:

  • Skilled in using SQL and Google Analytics
  • Prior experience working in SaaS (with both self-serve and full-serve business model)

About Wistia
We work hard to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. You can learn more about the type of company we’re building on our blog. Check out our Jobs page (https://wistia.com/jobs) to get a feel for our culture and the benefits of working at Wistia.

We want you to grow, contribute, and have fun here! We know the biggest investment we can make is in our employees, so
we provide:

  • A competitive salary
  • 401k with 3% company contribution, regardless of whether you make contributions
  • Flexible hours
  • Fully paid healthcare coverage for you and your family (including dental) and a healthcare FSA
  • Up to 16 weeks paid family leave
  • Flexible vacation and sick leave
  • Transportation subsidies
  • A convenient office just south of Central Square in Cambridge, MA. We're right on the Red Line, surrounded by great restaurants, parks, and even a dog park
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ElixirLanguages
    • ReactLibraries
    • PreactLibraries
    • FlaskFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MariaDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • ElasticsearchDatabases
    • Google AnalyticsAnalytics
    • SnowplowAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AbstractDesign
    • FigmaDesign
    • MarvelDesign
    • WhimsicalDesign
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail

Location

A couple blocks from Mass Ave in Central Square! We're spoiled with tons of delicious food options for all tastes.

An Insider's view of Wistia

How would you describe the company’s work-life balance?

Wistia provides a work-life balance superior to other companies that I have worked for. Management is considerate and encourages time spent away from our desk. Wistia truly cares about its employees both in and out of the workplace.

Patrick Bryant

Account Executive

What projects are you most excited about?

I'm really excited about the work my team and other teams at the company are currently doing to modernize integral parts of our codebase. I'm learning a lot about working with legacy code, identifying patterns that can be improved in the code, and recreating user stories in different frameworks and technologies.

Suruchi Devanahalli

Engineer II

How has your career grown since starting at the company?

I started at Wistia as a Customer Champ, truly the beginning of my career. I was encouraged to keep learning about what interested me, which led me into quality engineering. And now I'm grateful that Wistia gave me the chance to grow into that role working on making our product more robust for our customers.

Melany Vázquez Heredia

Quality Engineer

How do you empower your team to be more creative?

At Wistia we strongly encourage each individual to bring their entire self to work. We debate which state makes the best pizza, which snack deserves the “king of all snacks” title, and more. Approaching work this way in a carefree yet respectable way helps create an environment that is a great incubator for new ideas.

Uzoma Egbuchulam

Manager of Customer Support

How do you collaborate with other teams in the company?

My favorite way of collaborating with others teams is by creating a space where ideas flow and feedback is encouraged. I always communicate project goals—having everyone aligned early on is essential to any project I work on. I also remind myself that, yes, they are on another team in theory, but we're all still one team at the end of the day.

Vanessa Luis

Growth Marketing Manager

What are Wistia Perks + Benefits

Wistia Benefits Overview

Wistia makes a point to invest in our people. That's why we cover 100% of healthcare for employees and all of their dependents. It's why we provide 16 weeks of parental leave not just for primary parents, but also for secondary parents. It's why we offer unlimited PTO. Take a look at some more of our perks and benefits.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Diverstia helps us build an inclusive culture. Ladybirds empowers women at Wistia.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
We have reached gender parity at all levels of the organization. From leadership, to mid level management, to the ground level we are about 50/50 men and women.
Unconscious bias training
We recently invited LifeLabs in to help us build a shared understanding and common language around unconscious bias and inclusive behaviors.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We celebrate difference at Wistia, and our ERGs are one of the best ways to do that. We support a number of different employee led groups for Wistians of backgrounds.
Hiring Practices that Promote Diversity
We're reaching the end of a pointed, actionable 3 year plan. We've put a significant effort behind understanding our biases, and intentionally seeking and celebrating difference on our team.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Disability insurance can be customized to meet employee's needs.
Dental Benefits
Wistia covers 100% of employee's dental plan, and their dependents.
Vision Benefits
Wistia covers 100% of employee's vision plan, and their dependents.
Health Insurance Benefits
Wistia's health insurance policy covers 100% of out of pocket expenses for employee and all dependents.
Life Insurance
Life insurance plan is customizable to employee's needs.
Pet Insurance
Mental Health Benefits
Untracked, unlimited PTO that we encourage to use for mental health days. We also offer an employee concierge service that helps match folks with therapists that align with our healthcare policy.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We don't call it matching. Wistia contributes 3% of employee's salary regardless of the employee's contribution (even if it's $0).
Child Care & Parental Leave Benefits
Generous Parental Leave
Family is important. We provide up to 16 weeks of parental leave for the primary caretaker. We also provide 16 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Your schedule is up to you. Work from home when you need to, come and go based on what works for you and your team. What's important is that we're reaching our goals.
Remote Work Program
Family Medical Leave
Company sponsored family events
Last year, Wistia sponsored "Take your kid to work day".
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Sick days are considered part of your unlimited PTO. We don't define a cap.
Perks & Discounts
Casual Dress
Commuter Benefits
We pay 100% of your commuting costs.
Company Outings
WiSKIa (company ski trip), Pond Fest (day on the lake), this team knows how to have a good time.
Stocked Kitchen
Some Meals Provided
Employees get free lunch every Tuesday. There's always other free meals here or there too.
Happy Hours
Parking
We offer employees limited on-site parking.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Wistia offers employees professional development opportunities like annual individual budget for learning/training.
Diversity Program
Lunch and learns
Wistia hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
We don't define a percentage. Learning is important!
Customized development tracks

Additional Perks + Benefits

Wistia is a People First company. We believe in taking care of our people and rewarding them for helping to make Wistia awesome. We take play seriously, but what really makes us stand out is the way that we work. There is no team more creative and collaborative than Wistia (our biased opinion). Want to get an idea of what we mean? Binge some of our video content, and you might start to feel like you know us.

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