3Play Media is a rapidly growing, profitable technology company with a startup culture making a huge impact on the way people consume online media. We provide premium captioning, transcription, audio description, and translation solutions to over 5,000 higher ed, enterprise, media, and government customers. Our goal is to simplify the workflow through flexible APIs, a secure online account system, and integrations with a multitude of players, platforms, and lecture capture systems. We got our start in 2007 out of MIT Sloan and we are based in Boston, MA.
We are looking for a Marketing Operations Specialist to join our marketing team. This role will be responsible for managing and enhancing our marketing systems and operations. This role is unique in that it will be involved with the operations of two separate marketing instances: new business/customer marketing and marketing to our remote workforce, consisting of thousands of independent contractors.
If you love solving puzzles and get a thrill out of working through a difficult problem, this is the role for you! You must be logical, detail oriented, and not afraid of coming up with creative solutions. You're curious and seek out ways to learn and grow. You have a strong philosophy on how to run efficient marketing operations and are not afraid to speak up or make recommendations to align with that technical view. You enjoy working collaboratively and thrive on helping others succeed. You feel comfortable "under the hood" of marketing systems and look for any opportunity to improve them. You rely on and can demonstrate insightful reporting and analytics skills.
DAY TO DAY:

• Contribute to our marketing operations, systems, and infrastructure. Constantly be aware of any concerns, inconsistencies, and data issues - and work proactively to address them.
• Be an in-house HubSpot expert and use this expertise to create efficient and effective programs. You'll manage HubSpot lists, workflows, integrations, contact settings, forms, reports & analytics tools, and sales pro tools.
• Manage our HubSpot contractor marketing portal. You'll be responsible for the operations of our contractor marketing program, reporting on progress, and interfacing with our development team to sync the necessary data from our application.
• Be a technical resource for and lend your operations expertise to marketing team members running campaigns with HubSpot tools, as well as to other stakeholders. Including, but not limited to knowing what information we have, how to use it, and where to find it.
• Create and execute operational strategy. Know who to loop in from what team, how to effectively route information, and how to create a smooth user experience both internally and externally.
• Understand the key metrics for performance and identify the best, easiest way to measure and monitor those KPIs. Create reports and analyze progress on data like customer or contractor acquisition cost, attribution, and lead flow.
• Ensure effective lead flow and conversions. Effectively communicate fixes and changes.

WHO YOU ARE:

• Bachelor's degree or equivalent experience
• Experience building and maintaining HubSpot infrastructure
• Meticulous attention to detail - this is a job for someone who knows the impact of a small change and checks their work thoroughly
• Ability to multitask in a fast-paced environment
• Desire to work cross-functionally and collaboratively
• 2-3 years experience with marketing operations and automation - preferably within a B2B company
• Experience with some of the following (the more the better!): A scripting language (javascript, python etc.), SQL, Google Analytics, Zapier or similar API integration tool
• Analytical and data-driven approach to marketing
• An idea-generator: someone who will constantly be working to improve our systems and better support the marketing and sales teams

OUR PROMISE TO YOU:

• We have an awesome work environment! Our team works hard but loves to have fun. We have company sponsored events like 3plympics, holiday tastings, summer outings and much more.
• The work is exciting and gratifying, and you would make a direct impact on our success.
• Located right in the North End with plenty of space and natural light. Our kitchen is always stocked and we subsidize transportation costs.
• From professional growth and development opportunities to competitive compensation and personalized benefit plans, we've got you taken care of.
• We display, respect, and embrace inclusion. 3Play Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected federal, state or local laws.