Marketing Operations Specialist
Company Description
Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.
Our Mission
By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.
The Role
You are a curious technology & process-minded person with an interest to learn & drive impact within Rapid7’s Marketing Operations function. In this role, you will work alongside our Marketing Operations team to ensure the effective use of our technology, systems, & business process as well as maintain data quality, improve processes, ensure leads are routed to sales quickly and efficiently, and more.
Key responsibilities include:
Partner with our marketing automation users in various teams (demand gen, product, international etc.) to gather project requirements and manage execution of global campaigns such as email, webcast, nurturing, and other digital programs.
Identify operational inefficiencies and collaborate with stakeholders to implement scalable processes and solutions that drive growth and efficiency.
Own database strategy including health, segmentation, email marketing compliance (CAN-SPAM, CASL, GDPR), and data integrity.
Assist in evaluation, onboarding, and maintenance of marketing technologies and integrations.
Help improve and scale critical marketing automation processes such as lead assignment, lead scoring and lead management flows.
Provide support and training to international demand gen teams on Marketo, SFDC and other marketing ops best practices as needed.
Ad-hoc reporting and analytics necessary to identify operational gaps and/or inefficiencies.
About You
1-2 years of experience using a marketing automation tool (Marketo, Pardot, Eloqua, Hubspot) - marketing automation administration experience preferred.
Strong knowledge of CRM tools (Salesforce, NetSuite, Hubspot).
Skilled with G Suite (Gmail, Google Drive, and Google Docs, Sheets and Slides) and Microsoft Office Suite (Excel, Word, PowerPoint).
Ability to work independently and as a member of a team.
Resourceful, possessing a passion for problem solving and strong attention to detail.
Ability to work in a fast-paced environment, works well under deadlines and with changing priorities.
Excellent communication skills.
Bachelor’s degree or equivalent experience