Marketing Operations Specialist

| Greater Boston Area

Company Overview

Nuance Communications, Inc. is the pioneer and leader in conversational AI innovations that bring intelligence to everyday work and life. The company delivers solutions that understand, analyze and respond to human language, amplifying human intelligence. With decades of domain and artificial intelligence expertise, Nuance works with thousands of organizations – in healthcare, telecommunications, automotive, financial services, retail, and more – to create stronger relationships and better experiences for their customers.

Job Summary

 We are seeking a Marketing Operations Specialist to facilitate digital marketing campaign execution. This role  will be responsible for operationalizing demand generation campaigns in partnership with our marketing program managers. Additionally, you will be responsible for executing complex international campaigns while supporting our B2B marketing teams. The office location will be at our headquarters in Burlington, MA.

 

Principal duties and responsibilities:

 

  • build assets in support of digital campaigns (emails, landing pages, forms)
  • Consult on lead scoring and nurturing programs
  • Ensure compliance with national and international privacy laws.
  • Support implementation of a customer data platform (CDP)
  • Manage user training.
  • Ongoing trouble shooting of leads.
  • Data loads.
  • Data hygiene.
  • Special projects like data segmentation, lead scoring, account enrichment and deduplication.
  • Serve as liaison between marketing users, privacy team and system admins.

 

Knowledge, skills and qualifications – 

 

Education: Bachelor of Science degree (B.S.) or Bachelor of Arts (B.A.) 

 

Minimum years of work experience: 6


Required skills - MUST

  • 3+ years of experience with marketing automation tools
  • HTML experience
  • Working knowledge of B2B marketing best practices
  • Lead scoring and lead nurturing program experience
  • Hands-on experience and understanding of B2B marketing communications development and direct marketing practices.
  • Meeting facilitation.
  • MS Excel experience
  • Teamwork
  • Communication skills, written and verbal
  • Ability to work under pressure

 

Nice to have

  • Oracle Marketing Cloud (Eloqua) experience
  • Salesforce.com experience

Additional Information

Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.  

 

Nuance Communication Inc.  is an equal opportunity employer.  We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5086 – Human Resources Department and let us know the nature of your request and your contact information.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
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    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • Torch (PyTorch)Frameworks
    • CassandraDatabases
    • HBaseDatabases
    • Maria DBDatabases
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    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
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    • Google AnalyticsAnalytics
    • NewRelicAnalytics
    • Azure App InsightsAnalytics
    • BalsamiqDesign
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    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft Boards (ADO)Management
    • ExcelManagement
    • GitLabManagement
    • SalesforceCRM
    • SalesHoodCRM
    • XactlyCRM
    • Einstein AnalyticsCRM
    • Could9CRM
    • APTTUSCRM
    • SendGridEmail
    • Oracle EloquaLead Gen
    • Adobe Experience ManagerLead Gen

Location

Our headquarters is in Burlington, 30 minutes from downtown Boston, right off 128 and across the street from Wayside Commons (hello, shopping!).

An Insider's view of Nuance

What does your typical day look like?

I’m responsible for overseeing my team’s progress on various Corporate BI initiatives. Every morning I check in our global team to address questions they may have while developing code for designs I have created. I keep in touch with our customers, give them updates on our progress and ensure that we deliver what’s important to them.

Shivani

Principal Business Systems Analyst

What are some things you learned at the company?

Our products help healthcare professionals spend less time doing documentation and more time with their patients. I love coming to work knowing that I get to collaborate with some of the smartest people in our industry; and because Nuance embraces and promotes diversity, I get to work with people every day who bring intelligence to life.

Tom

Senior Manager – Healthcare Business Continuity and Disaster Recovery

How do you empower your team to be more creative?

We unlock the creative potential in everyone by creating an environment where people can trust each other and express their views freely. We follow three principles: focus on the customer and empathize to understand their needs, encourage risk taking, and create a platform to share the stories outlining creative ways teams solved problems.

Raghu

Vice President, Engineering

What projects are you most excited about?

I am excited to be part of a company-wide purpose and business culture focus. I have been with the company less than a year, and I can really see and feel the positive energy in the air. This project has and will open up avenues for employees to become further engaged in other aspects of the company such as community service opportunities.

Mariann

Senior Accountant, Corporate Accounting

What are Nuance Perks + Benefits

Nuance Benefits Overview

Join Nuance and you will be immersed in our culture of health. We offer comprehensive medical, dental, vision and financial health plans that provide peace of mind now and in the future. Your family and friends will enjoy spending time with you thanks to our generous paid time off and flexible work benefits. And you will feel empowered to be your best self by utilizing our fitness and wellness offerings.

Culture
Volunteer in local community
The Nuance Cares program offers employees up to 16 volunteer hours of paid volunteer time off each year supporting a qualified non-profit organization of their choice.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Happy Hours
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

Nuance supports our Employee Resource Groups (ERGs): Nuance Pride, Women in Nuance (WIN), Multicultural Association for Diversity Empowerment (MADE). These groups sponsor internal and external events and activities to create awareness, provide resources and foster relationships across the globe.

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