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Marketing Operations Specialist

| Greater Boston Area

Fuze is a high-growth, venture-backed Boston-based company with more than 700+ employees and worldwide operations which was recently named one of Inc Magazine’s Best Places to Work for 2018. Our core values drive the way we conduct business every day and define our company culture. We’re growing at lightning fast speed to meet the demands of the evolving unified communications as a service (UCaaS) market.

If you are looking to advance your career in Marketing, then get the foundation you need by learning how marketing runs. Marketing Operations is what allows the people, processes, and technology of a modern day B2B marketing organization work efficiently and effectively day in and day out. From running marketing automation software, to managing Account Based Marketing data strategy and structures, to assisting with the creation and execution of digital and field marketing campaigns, this role will allow you to experience all aspects of Marketing and learn from seasoned marketing leaders in many marketing disciplines.

If you love working in a strong teamwork environment and are interested in enabling strong execution and decision-making through data and marketing technology, this role is for you.

As the Marketing Operations Specialist you will provide critical support to global Marketing Operations, Digital Campaigns, and Field Marketing teams. Responsibilities include a range of marketing automation projects, data hygiene, and demand gen campaign execution activities. Includes email templates, forms creation, list importing, landing page creation, event invites, global data appending and maintenance, and campaign-related support for digital and field marketing activities. This is a global role that will be based in our Boston office and will serve the needs of our North America, European and Australian marketing efforts.

Responsibilities

  • Become a power-user of Eloqua to assist with the execution and analysis of inbound and outbound email programs, forms, and website landing page requests
  • Be the primary owner of the global ABM data structures - including managing data partners and vendors - to maintain the accuracy and hygiene of the global marketing database
  • Oversee ongoing management of the marketing databases, updating unsubscribes, mining email bounces and auto replies, removing duplicates and otherwise improving database health by ensuring data cleanliness & completeness
  • Work closely with marketing and sales to identify, troubleshoot and resolve target account and contact data issues
  • Work closely with the marketing ops and global campaigns managers to help develop and refine account scoring models to drive conversions along each stage of the marketing/sales funnel
  • Assist in the analysis and all marketing activities against industry benchmark best practices as well as providing recommendations for course correction as needed
  • Produce and publish weekly, monthly and quarterly reports and marketing dashboards on all marketing activities and performance benchmark targets
  • Build and maintain forms, landing pages, surveys, and event modules related to global marketing efforts
  • Oversee lead import activities globally, including collection and import of prospect, customer and partner data into automated systems; recommend process improvements where applicable
  • Assist all aspects of lead gen and lead nurturing campaigns to drive efficiencies and to identify strengths and weaknesses in the demand gen funnel

Requirements

  • Bachelor’s Degree in Marketing, business or other related field (MBA a plus)
  • 2-4 years experience, ideally in a B2B technology company
  • Interest in Operations including process, data, and marketing technology
  • Fluid in Excel and working knowledge of CRM (Salesforce.com preferred) and Marketing Automation (Eloqua preferred)
  • Superb attention to detail with a strong analytical and process-oriented mindset
  • Fluid communication and presentation skills with the ability to present and defend your process, analysis and recommendations
  • Ability to frame issues in clear, logical constructs, utilize segment knowledge and conceptual thinking is critical
  • Ability to manage project work done by vendors to ensure they stay on track and on budget
  • Ability to organize and manage your own multiple projects simultaneously
  • Self-awareness and assuredness with an ability to both lead and follow from all levels of the organization
  • Demonstrable business acumen, determination, accountability, self-starter, and teamwork values

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Location

We're right in the heart of Copley Square with plenty of restaurants & bars in the area. The office is easy to get to with train & bus stops nearby.

An Insider's view of Fuze

What are some social events your company does?

Once a quarter, we host a theme party in our offices to get everyone together. Fuze Cruise, summer camp, Halloween, and a holiday party with a cookie swap to name a few of the recent ones. We also have a softball league during the summer and fall, and have done a few volunteer outings at local charities.

Amanda

Marketing Director

What's the biggest problem your team is solving?

Joining Fuze was one of the biggest challenges I had but was one of the most rewarding. New challenges are always coming up and everyday I am able to learn something new.

Cristina

QA Manager

How has your career grown since starting at the company?

Working at Fuze since 2014 has been immeasurably rewarding both personally and professionally. I've made lifelong friends, rubbed shoulders with business leaders from coast to coast, and taken my career to a level I didn't think possible.

Josh

Area Director, New England

What unique initiatives do you have that encourage innovation?

We look for people who have high energy and are up for a challenge. We're in the business of transitioning enterprises to the cloud with communication and collaboration software. Our market potential is massive when you think about the millions of knowledge works in global enterprises today.

Colin

CEO

What does career growth look like on your team?

My experience with Fuze over the last 18 months has been fantastic. The Account Management role has presented incredible opportunities, including moving to our beautiful new office in London this Summer!

Matt

Account Manager

What are Fuze Perks + Benefits

Fuze Benefits Overview

At Fuze, we believe in the power of our employees. Great employees build and support innovative products and make sure our customers are happy with the services we provide. With that, we offer a variety of perks and benefits to ensure our employees feel empowered.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Fuze offers an FSA and HSA to help employees cover out-of-pocket costs with pre-tax contributions.
Disability Insurance
Fuze offers disability insurance for all employees.
Dental Benefits
Fuze offers dental plans for each employee.
Vision Benefits
Fuze offers vision plans for each employee.
Health Insurance Benefits
Fuze offers a variety of health insurance plans for each employee.
Life Insurance
Pet Insurance
Wellness Programs
Fuze offers discounts to select area gyms.
Retirement & Stock Options Benefits
401(K)
Company Equity
Fuze offers stock options through its employee profit sharing program, including vesting over a four-year period.
Performance Bonus
Depending on the role, employees are eligible for a performance bonus.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Fuzers work the hours they need to get their jobs done. This allows them to create flexibility in their schedule when needed.
Remote Work Program
Fuze has an official Work from Anywhere policy, in which employees can work with their managers to develop a personalized work schedule.
Family Medical Leave
Fuze offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Flexible time off is unlimited and available to full-time employees.
Generous PTO
Flexible time off is unlimited and available to full-time employees.
Paid Holidays
Paid Sick Days
Flexible time off is unlimited and available to full-time employees.
Perks & Discounts
Beer on Tap
In addition to beer on tap, we also have cold brew coffee, iced tea, and kombucha.
Casual Dress
Commuter Benefits
Fuze offers a commuter benefit for all employees, which covers parking, MBTA, and bike share memberships.
Company Outings
Fuze has several outings including an annual holiday party, annual summer party, Boston Marathon party, along with other events throughout the year.
Game Room
Our cafe area is equipped with several board and card games, along with two ping pong tables.
Stocked Kitchen
Fuze has a fully stocked kitchen including numerous snacks, hummus, guacamole, yogurts, water, coffee, tea, LaCroix, and soda.
Some Meals Provided
Happy Hours
Every Thursday, we have a happy hour in the office which includes beer and wine.
Parking
Parking fees are typically covered under our commuter benefit policy.
Recreational Clubs
Fuze offers a variety of sports leagues including softball, ping pong, and more.
Fitness Subsidies
Fuze is able to offer fitness discounts to select area gyms.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Fuze will reimburse up to $2,000 per employee.
Diversity Program
Fuze is committed to creating a diverse and inclusive workplace through team-building exercises, the Fuze Women's Network, and more.
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