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Marketing Operations Specialist

| Greater Boston Area
The Marketing Operations Specialist is responsible for developing complex one-off and automated email campaigns, optimizing contact strategies to hotel owners on TripAdvisor and driving innovation for the email team. This person works closely with marketing managers to understand campaign goals, data segmentation and engagement flows. This person drives the execution of top-notch email development in alignment with industry best practices and the TripAdvisor brand, marketing and product initiatives.

 
Responsibilities:
• Develop dynamic responsive HTML emails and templates 
• Leverage ExactTarget (part of Salesforce Marketing Cloud) tools and scripting language to deliver highly dynamic and personalized content
• Implement one-off email campaigns and dynamic trigger projects
• Utilize SQL functions to manipulate and localize data points such as date formatting, localization of numerical data fields, etc.
• Coordinate asset translation and QA in 30 languages, ensuring proper localization and display
• Use Litmus to test rendering of our emails across all email clients 
• Troubleshoot HTML, data and other technical issues
• Work with marketers, engineers and product managers to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach
• Segment email audiences for relevant content using SQL queries
• Perform A/B tests on email content to better optimize our future messaging strategies and improve result
• Work with the engineers to identify database issues and work on solutions to optimize our data structures
• Manage campaign schedules and project timelines
• Create process efficiencies to reduce time spent on email production
• Stay up to date with latest email best practices, including responsive development and cross-client compatibility

Required Skills/Experience: 
• Minimum of 2 years developing HTML emails with strong technical skills and CSS knowledge
• Experience using ExactTarget or similar marketing automation tools 
• Ability to comprehend and manage complex technical requirements
• Solid programming and problem-solving skills
• Knowledge of cross-browser/email client limitations and code fixes
• Experience in coding responsive design and mobile optimization techniques
Experience/familiarity with Litmus testing tools
• Knowledge of scripting languages, i.e. JavaScript, Python, Bash, etc. a plus
• Experience with SQL and relational databases
• B2B marketing experience a plus
• Ability to work effectively in a fast paced, entrepreneurial environment
• Ability to multi-task, prioritize and manage workload
• University degree (or equivalent) 

*LI-AB1

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