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Marketing Operations Specialist

| Greater Boston Area
The Marketing team at Localytics is looking for a motivated and entrepreneurial marketing professional who's not afraid to wear multiple hats in this fast paced environment. We’re looking for a super tech savvy marketer; someone eager to dive right into the complex data systems powering our sales & marketing engine.
 
You’d roll up your sleeves with our best-of-breed “Martech stack,” including Marketo and Salesforce. This is a role for an operations specialist to ensure that the foundation and plumbing are sound, and that our technology and processes are built to scale. As a specialist, you’ll be responsible for leveraging our marketing automation platform (Marketo) to drive demand and contribute to a successful sales process. Our ideal candidate is a process-oriented individual who is well-versed in inbound and outbound marketing techniques and a strategic thinker – someone who can implement solutions that improve our campaigns.
 
Responsibilities:
  • In support of the lead of demand generation, this individual will help manage and maintain our marketing automation (Marketo) platform, ensuring all business, technical, and reporting/analysis requirements are met for programs such as:
    • Email Nurture, Lead Scoring, Inbound Web Content Offers, Hosted Events and Webinar
  • Routinely perform the following marketing automation (Marketo) tasks:
    • Maintain our lead lifecycle model to appropriately score and route leads into SFDC for distribution to sales team
  • Build Smart Campaigns to segment our database for various marketing activities such as events, webinars, and email blasts
  • Maintain a set of rules-based, automated alerts (MQL reminders, “Hot Leads,” Pipeline Visitors, etc.) and add new alerts as needed
  • Enforce Marketo best-practices such as data cleanliness, naming conventions, core program templates, and core program channels and tags
  • In partnership with our analytics team, assist in the development of reports using data from Marketo, Salesforce, and other systems to better understand the effectiveness of our marketing programs.
  • Partner with our Sales Operations team to ensure data from our marketing systems are making their way to Salesforce CRM as expected. QA and troubleshoot issues with these workflows as necessary.
  • Train and mentor Sales & Marketing team on Marketo operation and best practices, including both setup (smart campaigns & flow steps) as well as program performance via reporting & analytics.
  • In partnership with the Demand Gen/Marketing team, optimize existing campaigns and identify new opportunities for scalable, top-of-funnel and middle-of-the funnel campaigns.
  • Own testing for emails and landing pages including form fields and experiences to drive lead capture and qualification. Via Marketo Forums and documentation, regularly identify and implement process improvements.
  • Work with legal staff to ensure compliance with foreign and domestic spam and contact laws.
  • In partnership with Sales, drive the execution of direct mail campaigns including segmentation, contact development, creative and campaign set-up in SFDC.
 
Requirements:
  • BA/BS required; preferably in Marketing or Business Administration
  • Minimum 2 years experience working as a specialist/coordinator in a marketing operations role with Marketo as primary tool.
  • Proficiency with one or more of the following tools is preferred: Salesforce.com, Engagio, DiscoverOrg and Terminus.
  • Knowledge of sales and marketing processes.
  • Strong organizational skills with precise attention to detail.
  • Strong problem solving and technical troubleshooting skills.
  • Strong written and oral communication skills.
  • A self-starter that is passionate about mobile and the mobile app space.
  • Must be collaborative and a team player.
  • Embraces and is excited by the workload, pace and ambiguity that comes with working in a startup environment.
  • Ability to perform under pressure and meet tight deadlines.
  • Proactive, self-starter, able to work independently in a fast-paced environment.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • HubSpotCRM
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    • MarketoLead Gen
    • MixRankLead Gen

Location

Our office is right across from government center & walking distance to the best bars & restaurants in the city. There's something for everyone!

An Insider's view of Localytics

How do you collaborate with other teams in the company?

There's a good amount of cross-team collaboration I do in any given week since my work tends to touch different departments (everyone needs help docs!). We use Slack mostly, so I can ping anyone I need to chat with—a Product Manager, a department head, a BDR. We're a pretty flat organization and everyone is accessible which is super important.

Emily

Self-Service Solution Lead

What are Localytics Perks + Benefits

Localytics Benefits Overview

Localytics loves taking care of our people. From commuter benefits to snacks and flexible time off, we are constantly revisiting how to make our employees happy!

Culture
Volunteer in local community
Our employees care about the communities they live and work in. From participating in the Wonderfund of MA holiday gift drive to being a Big Brother or Big Sister of Boston, we encourage giving back.
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Localytics employees can contribute up to $2600 annually to their FSA.
Dental Benefits
Our dental plan covers 100% of exams and x-rays and offers rollovers for people who show dedication to good dental health.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Localytics' health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to one times an employee's annual salary.
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Localytics prides itself in our flexibility for new families and paid parental leave for new parents.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Localytics sponsors many family-friendly events, including our summer outing and our fun halloween party!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Localytics offers pre-tax commuter benefits for transit and parking. Our building will also soon offer secure bike racks.
Game Room
Our lounge includes Ping Pong and a Pool Table.
Stocked Kitchen
Whether you're gluten free, vegan or have dietary restrictions, there's something for all in our communal fridge and snack cabinets. Coffee, tea, cold brew and kombucha are other bonuses.
Some Meals Provided
We provide free bagels on Fridays.
Professional Development Benefits
Cross functional training encouraged
Promote from within
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