Marketing Operations Specialist

| Greater Boston Area | Hybrid
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We are looking for a Marketing Operations Specialist to join our marketing team. This role will report to the Director of Marketing and will be responsible for managing and enhancing our marketing systems and operations. The ideal candidate will think logically to solve challenges, proactively identify areas for improvement, and support marketing team members in campaign execution. They will be considered the in-house expert and authority on our critical marketing systems.

About You

You love solving puzzles and get a thrill out of solving a difficult problem. You’re logical and detail oriented, and aren’t afraid of coming up with creative solutions. You’re curious and seek out ways to learn and grow. You have a strong perspective on how to run efficient marketing operations. You use analytics and reporting to identify room for growth. You enjoy working collaboratively and helping others succeed. You’re not afraid to speak up or make recommendations. You feel comfortable “under the hood” of marketing systems. You have demonstrable reporting and analytics skills.

Role and Responsibilities

  • Own our marketing operations, systems, and infrastructure. Constantly be aware of any concerns, inconsistencies, and data issues - and work proactively to address them.
  • Be our in-house HubSpot expert and use this expertise to create efficient and effective programs. You’ll manage HubSpot lists, workflows, integrations, contact settings, forms, reports & analytics tools, and sales pro tools.
  • Provide support and operations expertise to marketing team members running campaigns with HubSpot tools, as well as to other stakeholders when it comes to helping understand what information we have, how to use it, and where to find it.
  • Create and execute operational strategy. Know who to loop in from what team, how to effectively route information, and how to create a smooth user experience both internally and externally.
  • Understand the key metrics for performance and identify the best, easiest way to measure and monitor those KPIs. Create reports and analyze progress on data like customer acquisition cost, attribution, and lead flow.
  • Ensure effective lead flow and conversions. Effectively communicate fixes and changes.

Position Requirements

  • 2+ years of experience in a similar role
  • Experience with HubSpot, Marketo, or Pardot (experience with HubSpot is a huge plus)
  • Meticulous attention to detail – this is a job for someone who knows the impact of a small change and checks their work thoroughly
  • Ability to multitask in a fast-paced environment
  • Desire to work cross-functionally and collaboratively
  • Previous experience with marketing operations and automation - preferably within a B2B company
  • Experience using at least some of: Salesforce, Google Analytics, Google Optimize, Unbounce, Javascript
  • Analytical and data-driven approach to marketing
  • An idea-generator: someone who will constantly be working to improve our systems and better support the marketing and sales teams

About the Company

3Play Media is a rapidly growing, profitable technology company with a startup culture making a huge impact on the way people consume online media. We provide premium captioning, transcription, audio description, and translation solutions to over 2,500 higher ed, enterprise, media, and government customers. Our goal is to simplify the workflow through flexible APIs, a secure online account system, and integrations with a multitude of players, platforms, and lecture capture systems. We got our start in 2008 out of MIT Sloan and we are based in Boston, MA.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • AWSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • CanvaDesign
    • MiroDesign
    • PhotoshopDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • DocuSignCRM
    • HubSpotCRM
    • MarketoCRM
    • MarketoLead Gen
    • ZoomInfoLead Gen

Location

Within walking distance of T stops at North Station & Haymarket, we're located in the historic North End. Good eats abound at local lunch spots, coffee shops, and after-work bars – including Boston's best slice right down the street 🍕

An Insider's view of 3Play Media

What’s the vibe like in the office?

I love that I'm constantly learning and being challenged. No matter what, I love how my ideas are valued and heard – at 3Play, you really feel like you're part of the company & you can directly see how your efforts are leading to the company's success.

Sofia

Senior Growth Enablement Manager

What's the biggest problem your team is solving?

What my team is trying to solve isn't necessarily a problem... the company keeps on growing, and we're just trying to keep up!

Amanda

Office Manager

How has your career grown since starting at the company?

My experience at 3Play has been a whirlwind – I was hired for content production in 2014, and now I'm the VP of Marketing! I currently manage our marketing team, strategy, & operations.

My background is a testament to how the company feels about promoting internally, and I'm grateful I was given the chance to prove I could make an impact.

Lily

Senior Vice President of Marketing

What is your vision for the company?

We're at the forefront of making video the ultimate tool for learning, communication, and entertainment. One day, nearly every video will be accessible.

This presents exciting (and daunting) operational challenges, which we're taking on full steam ahead to be the unequivocal leader in the space.

Josh

Co-Founder, Chief Executive Officer

How do you collaborate with other teams in the company?

The culture is generally quite open, and people are very friendly – they're just a ping away, always ready to help!

We also have an event called "3Play Palooza," that encourages company collaboration across teams to collectively understand & tackle various challenges we face.

Neel

Senior Software Engineer

What are 3Play Media Perks + Benefits

3Play Media Benefits Overview

At 3Play Media we know that a company is only as good as its people, which is why we want ours to have everything they need to feel great. We offer comprehensive health insurance benefits.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
We provide employees with a flexible work schedule that includes flexible start and end times as well as during the day.
Remote work program
Our remote work program includes work from home during the COVID pandemic and at all other times work remotely on occasion as needed.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 8 weeks of parental leave. For employees with the company 6 months or more, the first 6 weeks are paid at 100% of base salary.
Family medical leave
Company sponsored family events
We have an annual summer outing for our employees and their families.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks

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