Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA
Hybrid

Marketing Operations Manager

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Company Description
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.
Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app. Requests for exemptions, must be reviewed and approved prior to commencing employment. If this requirement is not met, your employment will not commence.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.
Job Description
Dynatrace is looking for a Marketing Operations Manager to join our global Marketing Analytics & Operations team. This is a critical team within Corporate Marketing that optimizes the lead lifecycle, manages day-to-day marketing initiatives, oversees the organization's Mar-Tech stack, and enables the business with marketing performance insights. The role requires a high degree of technical knowledge of both Marketo and Salesforce and their integration, as well as strong project management and data analytics skills.
Key Responsibilities:

  • Create, maintain and optimize scalable processes to ensure best practices around lead scoring, lead tracking, lead enrichment, lead segmentation and lead acquisition are followed
  • Act as subject matter expert with business stakeholders on internal data, technical processes and solution approaches
  • Partner with stakeholders including the Business Systems, Sales Operations and SDR teams to maintain alignment on lead management and underlying technical infrastructure
  • Actively look for opportunities to drive incremental value and anticipate future business needs to continuously improve efficiency and throughput
  • Gather, understand and execute upon business/stakeholder requirements and project manage complex lead lifecycle projects
  • Work closely with the marketing teams to create and analyze lead and campaign reports to determine performance, ROI and business impact on a weekly and ad-hoc basis
  • Document business scenarios, customer journeys and expected outcomes - mapped to requisite data and automation capabilities solutions


Qualifications

  • 5+ years of experience working with Marketo
  • High Proficiency with Salesforce, specifically with the lead, contact, account objects as well as the integration with Marketo and reporting
  • Advanced knowledge of marketing funnels, lead management, lead lifecycle implementation within Marketo
  • Strong familiarity of the various global compliance and privacy regulations on marketing communications
  • Be highly organized and able to prioritize and manage multiple, fast-moving projects using external vendor and internal resources
  • A proactive problem solver with good communication, project management skills to relay your findings and solutions across technical and non-technical audiences
  • Ability to deliver projects successfully on time and quality
  • Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture
  • Strong analytical skills using excel and experience with visual reporting
  • Strong attention to detail


Preferred Qualifications:

  • Marketo certifications and/or admin experience
  • Salesforce certifications and/or admin experience
  • Experience working with marketing attribution model solutions like Leandata, Full Circle, Bizible, or similar is preferred
  • Experience with data analysis and ETL tools including Tableau and Alteryx


Additional Information
All your information will be kept confidential according to EEO guidelines.
#LI-MS2
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.
Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app. Requests for exemptions, must be reviewed and approved prior to commencing employment. If this requirement is not met, your employment will not commence.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.
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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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