Marketing Operations Manager
Definitive Healthcare is a global healthcare technology company that provides leading intelligence on the healthcare provider market.
We are on an incredibly exciting trajectory and have more than doubled in size in the past 2 years, with over 600 employees. It has been recently honored by multiple surveys as the Best Place to Work and one of the 10 fastest-growing private companies. Our motivated and high-energy workforce is collaborative, kind, and engaged, which has led to exceptional retention rates.
Monocl recently joined the Definitive Healthcare enterprise. It is empowers life science professionals with the complete global expert solution designed to drive impactful outreach and strategic engagement
This is your chance to be a part of a journey where you can develop a product that will truly affect and transform the life science industry.
Definitive Healthcare is seeking a Marketing Operations Manager to advance its marketing automation roadmap and strategy significantly. The ideal candidate is a marketing automation platform expert focused on day-to-day execution and anticipating desired performance outcomes, and advising on team initiatives and priorities to meet quarterly goals. As the company's marketing automation platform system architect, this role will involve designing integrated workflows and automated nurture programs, coordinating closely with digital and content teams, and providing ongoing counsel across the marketing team based on data and projections. The Marketing Operations Manager will be a key driver of sales and marketing alignment. This role will report to the Digital Marketing & Operations Director.
Here are some things you will tackle:
- Collaborate with the VP of Demand Generation and Digital Marketing & Operations Director to build a business plan for advancing marketing automation maturity within Definitive Healthcare’s marketing strategy.
- Keep current with new marketing automation trends and continuously advise the organization on best practices.
- Architect and design automated nurture programs and own the addition of business rules, lead scoring, multi-channel nurture, ideal customer profiling, segmentation, and reporting with insights and recommendations.
- Maximize the value of the company’s HubSpot instance by leveraging expanded features and functionality, coordinating more closely with demand generation programs and analysis and the integration of third-party tools.
- Lead the optimization of overall internal marketing processes for better production efficiency, including technology ownership and data governance. Work with appropriate stakeholders (with Marketing and Sales) to define rules and QA processes.
- Work with campaign managers to execute campaigns and expand measurement methodology to conduct deep campaign analysis across all channels, including A/B testing, content impact, email and program success, and digital initiatives.
- Participate in the ongoing alignment of Marketing initiatives with the Sales team by serving as a collaborative expert stakeholder.
- Help drive the continued growth of the Marketing pipeline with an outcomes-focused strategy.
What you'll need:
- 2 - 6 years of marketing operations experience as a power-user/admin of a marketing automation platform
- Excellent knowledge of HubSpot or related marketing automation tools, Marketo, Salesforce.com, ABM platforms, Zoom, and Excel.
- Ability to transition from data analysis to strategic insights and to convert analysis into recommendations.
- Ability to build, translate, and persuasively present data to align programs and investments to business objectives.
- While an expert in the use of a marketing automation platform, also understands the larger strategic goals of the team and uses this as a guiding principle for decision making.
- Strong communications skills to many audiences from sales entry-level to senior executives.
- Ability to develop strategic plans and work in cross-functional environments.
- Familiarity or experience with the B2B software sales cycle preferred.
- Four-year college degree or equivalent experience.
Why we love Definitive, and why you will too!
- Industry leading products
- Work hard, and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- Definitive Cares, our community service group, gives all of us a chance to give back
- Competitive benefits package including great healthcare benefits and a 401(k) match
What our Employees are saying about us on Glassdoor:
“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”
-Business Development Manager
“Great team. Amazing growth. Employees are treated very well.”
-Research Analyst
“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”
-Profile Analyst
If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!
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