At Wellframe, we reimagine healthcare relationships through a new approach that uses high-tech to deliver the high-touch support people need, when and where they need it. We call it Digital Health Management. Our comprehensive suite of Digital Health Management solutions for care management, advocacy, and navigation help organizations forge more meaningful connections with members, across their healthcare journey. 

Wellframe was founded to counter a pressing industry problem: the healthcare system has struggled to find ways to support people in between care settings, at scale. We believe health plans are in the best position to advocate for their members as they navigate their health and care, but know that technology alone can’t help us achieve this ambition. That’s why our team of physicians, clinicians, public health experts, data scientists, engineers, and healthcare industry experts ensure our patented technology works in service of the person-to-person connections that make healthcare work best.

Role Overview

The Marketing Operations Manager reports to the Director of Demand generation and plays a critical role in the overall marketing team by managing the end-to-end coordination of marketing campaigns and maintaining a best-in-class martech stack. Success in this role is demonstrated by efficiently executing multi-channel campaigns, managing all marketing technology and processes, as well as reporting on marketing campaigns and providing thoughtful recommendations for improvements as well as overall team efficiency.

Areas of Responsibility: 

Effectively manage and execute on marketing campaigns (40%)

• Build, test, and launch account based marketing programs across technology channels including Marketo, Triblio, Drift and Zoom Webinars
• Build and QA campaign segmentation and lists
• Build and QA campaign assets, including emails, forms and landing pages
• Process and score lead lists from third party vendors such as conferences, webinars and content syndication vendors
• Manage marketing campaign calendars
• Communicate and collaborate with stakeholders across teams to ensure projects are progressing according to deadlines

Own the marketing team’s tech stack (Marketo, Triblio, Drift, Zoom, Monday.com), data flow and processes (40%)

• Ensure that our marketing technology stack optimally supports overall marketing objectives; make recommendations to increase productivity or effectiveness
• Analyze and refine existing contact/account scoring model and sales alert processes to surface the most optimal contacts and accounts for sales outreach
• Strategize and identify projects to enhance marketing maturity and efficiency
• Stay up to date on current policies and practices that could affect our industry
• Maintain and deliver informative, well-organized process documentation to internal stakeholders
• Collaborate with Wellframe’s sales ops team to manage the data flow between marketing tech Salesforce and help maintain a clean and organized database
• Support ad-hoc needs across marketing

Monitor, report on and analyze marketing performance through dashboards (20%)

• Maintain campaign performance dashboards and report out on a regular cadence
• Analyze performance and provide thoughtful recommendations for optimizations

Education, Experience, & Skills Required [hard skills]:

• Bachelor’s degree with 6+ years experience in a marketing ops role
• A current Marketo Certification (Expert level preferred)
• Experience building campaigns and reports in a CRM, Salesforce preferred
• The ability to prioritize and meet deadlines, while maintaining a careful attention to detail
• Skilled at refining and building new processes for marketing and sales teams
• Experience defining, building, and maintaining marketing list segmentation
• Excellent written & verbal communication skills

Behaviors & Traits Required:

• An organized and proactive approach to daily planning and task management
• A love of process and technology
• A creative problem solver who enjoys solving complex problems
• A positive, upbeat and solution-oriented demeanor
• A work style & approach that reflects Wellframe’s Core Values of Tenacity, Collaboration, and Humility

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

This posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and any percentages listed are approximate. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.