Marketing Operations Manager

Thought Industries
Thought Industries is looking for a talented Marketing Ops Manager to help take the marketing operations function to the next level. We have the opportunity to build out, optimize and operate our marketing automation platform (Hubspot) and system processes to the maximum potential in order to successfully support, launch and track campaigns and email nurtures into the market.
Roles and Responsibility

• Act as the primary internal advisor/expert on B2B demand generation campaign set up and best practices
• Utilize advanced expertise to advise on, project-manage, and own the build, deployment, tracking and reporting on all types of marketing campaigns and programs such as nurture, webinar, content, events, lead scoring, etc.
• Partner with internal marketing partners to design and execute complex campaigns and initiatives.
• Partner with campaign managers to analyze and optimize the performance of programs– lead scoring rules, campaign performance and optimization of lead flows working with Field Ops as needed
• Act as the primary internal advisor/expert on continuously improving data intake including list cleansing, list uploads and overall marketing database hygiene
• Monitor lead creation and flows within Hubspot and Salesforce alongside Field ops
• Assist with Field Ops on managing vendors and 3rd party integrations with Hubspot
• Manage individual project requests from intake to deployment using best practice project management skills (3rd party programs, etc.)
• Perform other duties as assigned

Years of Experience in Related Field:

• At least 3 years of experience in Demand Generation/Marketing Operation
• At least 3 years of advanced hands-on experience working with various marketing and sales platforms
• Education: BA/BS in marketing, business or computer science

Technical/Specialized Knowledge, Skills, and Abilities:

• Hubspot, Marketo, or Eloqua; and Salesforce.com experience required (any certifications a plus)
• B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance
• Excellent planning and project management skills
• Ability to look ahead to meet regular deadlines and predict and prevent last minute fires
• Ability to create advanced workflows, segments, and nurtures in Hubspot
• Advanced Excel / Worksheet skills ie. Ability to do V-lookups and advanced reporting
• Ability to work cross functionally
• High attention to detail with high volume output
• Must be highly driven and self-motivated for a fast-paced evolving environment