Marketing Operations Manager

| Somerville | Hybrid
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To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every professional designer, engineer, researcher, and artist in the world.

Our Marketing Operations team supports the growth of our global marketing engine. In this role, you will combine marketing expertise with a deep knowledge of marketing automation to scale the infrastructure of our growing marketing team. You will build systems ensuring that no lead is left behind, every marketing touchpoint is measured quantitatively, and help drive growth through informed data-driven decisions.

This is an exciting opportunity to join an excellent team that’s reinventing the way hardware products are marketed and sold. If you are eager to solve new marketing challenges and exceed aggressive quantitative goals with data, creativity, and systems, we want you as our Marketing Operations Manager.

The Job:

  • Support the development of marketing and campaign strategies with data-backed insights that answer key business questions
  • Build and maintain marketing performance and attribution data for use in dashboards and reports to ultimately track the health of the marketing funnel against goals, and spot gaps/trends.
  • Lead, measure, and analyze the effectiveness of marketing channels and campaigns as they relate to company objectives
  • Act as the primary owner of our marketing automation platform, Marketo, and manage all aspects of database segmentation, nurture flows, and lead lifecycle
  • Ensure all marketing systems work in concert to provide reliable data that improves lead conversion and velocity for our global sales teams
  • Maintain high levels of data quality by building standardized lead capture and routing processes
  • Develop and maintain database segmentation for highly personalized marketing programs by region, persona, language, etc.
  • Assist with the development of landing pages and consistently test variations to improve performance

You:

  • Are naturally curious about building and optimizing marketing technology and processes
  • Are passionate about creating and optimizing lead nurture flows, building and testing landing pages and forms that convert, and understanding lead routing processes, segmentation, and channel level reporting to make a big impact on channel and campaign performance.
  • Have experience in a growth, acquisition, or operations marketing, preferably in a B2B setting
  • Advanced proficiency and hands-on experience in marketing automation platforms (Marketo) and CRM (Salesforce) and have experience integrating those systems with other modern marketing technologies.
  • Strong team player who is willing to do what it takes to achieve your goals
  • Demonstrated ability to use data to make decisions and segment audiences

Bonus Skills (Optional):

  • Experience with components of a modern marketing tech stack like Google Analytics, Segment, SQL, Excel, HTML/JavaScript, and webinar platforms

Our Perks:

  • Flexible Vacation
  • Premium coverage for medical, dental, and vision plans
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • AsanaManagement
    • Google DriveManagement
    • JIRAManagement
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • GongCRM
    • MarketoLead Gen

Location

35 Medford St. Suite 201, Somerville, MA 02143

An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Meagan

Rebelo

What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

Formlabs

How does the company support your career growth?

Formlabs has a fairly flat organizational structure, so there is a relatively low barrier to taking on projects outside of your job scope and trying to grow into a new role.

Annie

Hughes

What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Formlabs

Formlabs

What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Alyce

Currier

What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Culture
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Inclusive of expandable partner benefits
Wellness programs
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything.. CoffeeLabs, WhiskeyLabs, PaintLabs, GameLabs, FilmLabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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