Marketing Operations & Automation Specialist at Akeneo (Greater Boston Area, MA)

| Greater Boston Area | Hybrid
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Company Description

Akeneo helps more than 80,000 worldwide merchants manage their product information.

Our intuitive platform is made to simplify product information processes and is designed for companies looking for efficient answers to their multichannel needs. Our tool helps merchants to centralize, translate and control the quality of the product information, leading to higher transformation rates, better SEO, shorter time-to-market and lower return rates. 

Akeneo software brings efficiency to marketing teams struggling with tools such as excel. We made our software user-friendly, so it’s intuitive and easy to use! Fossil, Forever 21, Staples, and many other companies chose Akeneo to improve their product enrichment processes.

Job Description

The Akeneo Marketing Operations & Automation Specialist is responsible for building and executing modern, connected campaigns and serving as a subject matter expert on Akeneo’s marketing technologies. This includes constructing and deploying engaging omni-channel campaigns, collecting and managing customer data, and integrating trackable KPI’s into every step of the process. This role will work directly with a diverse global marketing organization to develop and enhance campaign strategy, provide timely and actionable feedback, and implement a best-in-class campaign deployment pipeline from conception to execution and beyond.

In addition to building out marketing programs, this person will work with the wider Revenue Operations team to drive the adoption of standardized campaign best practices throughout the demand, partner, and product marketing organizations. This enablement function encompasses direct day-to-day support, as well as the creation and presentation of educational materials; goals will include improving efficiency, driving compliance with customer data regulations, and standardizing processes across the organization.

Due to the large number of channels utilized by our marketing organization, an understanding of how data flows between marketing systems is crucial to success in this role. The Marketing Operations & Automation Specialist will need to build and support cross-platform campaigns that drive customer engagement from the top of the funnel through to the point of sale, ensuring that clean, accurate data is collected at each stage of the process. Strong data management and analytical skills will enable this agile decision-making and continuous improvement in all facets of marketing.

How You Will Make An Impact

  • Plan, build and implement best-in-class marketing campaigns across a variety of channels
  • Establish and drive the adoption of best practices in campaign creation and execution. Build campaign templates and lead by example
  • Ensure proper customer data collection and management at all stages of the buyer’s journey; create and utilize performance metrics to provide timely, actionable feedback on what is and is not working. Drive constant improvement through data-based decision-making
  • Become the go-to internal “super user” for our marketing technologies, from automation platforms to social media and analytics; provide feedback on how these technologies could be better utilized
  • Enable a diverse, global marketing organization to execute new campaigns in the most efficient, effective, and streamlined manner possible; ensure consistency across all facets of campaign management, from structure to data collection
  • Help to build out Akeneo’s marketing technology stack; understand how various applications and platforms work together and establish strong, reliable connections between them
  • Work closely with other functions - including digital, operations, product, and demand - to ensure a seamless customer experience between software, websites, social media, and various other campaigns and programs
  • Manage larger projects via collaboration with internal and external resources; be prepared to lead campaign-related projects and to coordinate delivery of assets (technical, creative, etc.) with coworkers as well as vendors and freelancers

Qualifications

  • 1-3 years of corporate marketing experience; prior B2B and/or SaaS roles are a plus
  • Knowledge of modern marketing campaign best practices, from email design to nurture track deployment and optimization
  • First-hand experience deploying and managing marketing campaigns though Pardot and Salesforce.com (Eloqua, Marketo, or Hubspot will be considered but Pardot experience is preferred)
  • Experience building, connecting, and tracking multi-channel marketing campaigns via Social Media platforms, Content Syndication platforms, and Google Tag Manager
  • Understanding of Google Analytics and SEO optimization
  • Experience defining KPIs and monitoring campaign performance; ability to pivot quickly in order to respond to downward trends when needed
  • Flexible and professional, with excellent written and verbal communication, facilitation ability, and presentation skills

Additional Information

  • 5 weeks of vacation and you’re expected to take it
  • Extensive Health, Dental, Vision benefits along with 401k with company match
  • Regular team outings and activities
  • Flexible working hours and location - office, hybrid, remote all considered
  • Trips to France
  • Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup

All your information will be kept confidential according to EEO guidelines.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PHPLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • SymfonyFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • MiroDesign
    • ConfluenceManagement
    • Google DriveManagement
    • JIRAManagement
    • HootsuiteCMS
    • SalesforceCRM
    • PardotEmail
    • SalesloftLead Gen
    • ZoominfoLead Gen

Location

76 School St, Somerville, MA 02143

An Insider's view of Akeneo

How would you describe the company’s work-life balance?

Akeneo trusts their employees to do their work and there is no micromanagement on when your day starts and ends. You manage your work and your day; you are evaluated on your results and performance. We also get good vacation benefits (5 weeks) that people can take and the possibility to work from home multiple days a week.

Virginie

Account Executive

What does your typical day look like?

My day is never the same! Some days I'm learning about new features/functionality that really helps my customers achieve their objectives, other days I'm collaborating with colleagues around better ways to engage our customers. Finally, my day is full of meetings with customers who share their positive experiences using our software!

Joe

Customer Success Manager

What are some social events your company does?

Akeneo always encourages employees to get to know each other and let loose in a casual setting outside of the office. This includes holiday parties, sailing and river cruises, arcade nights, escape rooms, drinks in the company’s “Chaquip” social club, and an annual all-hands trip to Europe every summer.

Adam

Business Consultant

What are Akeneo Perks + Benefits

Akeneo Benefits Overview

Please note some of these perks are currently unavailable due to the global health situation. Don’t hesitate to ask your recruiter for additional details.

Culture
Volunteer in local community
With our Employee Volunteering programme, give back to the community with two days per year dedicated to supporting the charities of your choice.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Akeneo is committed to providing a friendly, safe and welcoming environment for everyone who works for or with us. We create the right conditions for you to feel safe and be yourself!
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Mental Health Benefits
Take care of your mental and emotional well-being with individual and confidential coaching sessions with a mental health practitioner of your choice
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Take the time you need to welcome a new family member with 16 weeks of maternity leave (30 days if you are the second parent).
Flexible Work Schedule
Get the work-life balance that you need with flexible working hours, and the option of working from home as well as from our offices (office, hybrid, remote all considered).
Remote Work Program
Akeneo lets all employees work remotely multiple times a week.
Vacation & Time Off Benefits
Generous PTO
We offer 5 weeks of PTO (and you're expected to take it). Once a year, travel to another office location for a period of 2 weeks. We cover your roundtrip costs and have you stay in one of our flats.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Join our annual All Staff Summer Session week, office parties, team offsites and experience the Akeneo values of Humility, Innovation, Benevolence, Openness and Beer from within.
Game Room
Happy Hours
Parking
Relocation Assistance
Work in a diverse, cross-cultural team, with teammates coming from every corner of the globe. For most opportunities, we also offer relocation support.
Home Office Stipend for Remote Employees
Choose whether you prefer working with a Mac or a Windows laptop, and spend your $600 personal remote stipend to maximize your home office set-up.
Professional Development Benefits
Job Training & Conferences
Keep on learning thanks to group and individual training opportunities and attendance to the yearly business or tech conference of your choice
Lunch and learns
Enlarge your horizons by participating in in-house events welcoming external guests (ie. Meetups) or industry events

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