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Marketing Operations Analyst

| Greater Boston Area

Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

 

This position is responsible for providing marketing operations support for several of the following categories: data import into marketing automation system, marketing systems and processes, marketing efficiency and effectiveness improvements, and competitive benchmarking of marketing best practices for implementation and overall project management. This position will allow to work across multiple areas of marketing department and gain experience with programs such as Marketo, Salesforce and JIRA.

Experience in Marketo or a related software is a must.

 

Key Responsibilities:

Lead list imports from Demand Generation campaigns, Tradeshows etc.  

Determine levels of marketing efficiency, effectiveness and make recommendations for improvement

Knowledge of data analysis 

Provide support for marketing systems, including, but not limited to, strategy, planning, demand generation, digital asset management systems, marketing campaign management, marketing program repository.

Provide support for marketing metrics reporting

Streamline and improve marketing processes and reporting in the field.

 

Traffic Management:

Ability to recognize conflict and support conflict resolution through collaboration and consensus.

Facilitation skills to interaction between individual team members and teams.

Able to facilitate different approaches to typical Agile work (story sizing approaches, different Retrospective techniques, etc.).

Maintain a healthy interaction between individual team members and teams.

Demonstrated Agile behaviors, embracing Agile Principles in relentless improvement and a sense of urgency.

Ability to make decisions independently such as:

Reprioritize and manage workload.

Work with team members to enhance Agile practices.

 

Preferred Education:

Bachelor's degree or global equivalent in Marketing, Finance or a business related discipline.

 

Work Experience:

2 or more years of related professional marketing experience, preferably with a software company

A year of Marketo or another MAP experience a plus

 

Desired Skills/Experience: 

Certified Scrum Master (CSM) certification

 

Skills & Competencies:

At least one year of experience in Marketo or related Marketing Automation tool

Able to work on a small, cohesive team and to complete projects independently

Great attention to detail, focus, and a keen observer a must

Strong communication skills, both written and verbal

Ability to listen, solve problems, maintain flexibility and meet deadlines

Strong analytical and project management skills.

Understanding of demand generation, digital marketing and enterprise sales methodology is preferred

Exceptional project management and organizational skills, including developing and delivering on projects.

Demonstrated ability to build strong relationships with employees

Proficiency in Excel, PowerPoint 

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More About Working at CA:

CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.

We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.

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Location

Burlington is Boston's most buzzy northwest suburb and home to CA Technologies, a fashionable town center with distinctive dining and unique shops!

What are CA Technologies Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program