Marketing Operations Analyst

| Watertown
At Markforged, we are on a mission to unlock the next 10x innovation in design and manufacturing. We build an Industrial 3D Printing Platform to liberate designers and engineers from decades-old, slow part creation processes. NASA, Google, Ford, Amazon, Siemens and thousands of companies in over 50 countries use Markforged to print same-day prototypes and produce stronger end-use parts than they did before. With Markforged, customers are able to ship 50X faster, spend 20X less, and build products that are 23X stronger.
The goal of the Business Operations team is to build the foundation of our internal systems and processes, scale these systems, and improve efficiencies. There is a strong focus on analytical and quantitative thinking. The business operations team blends high-level strategic thinking with on-the-ground execution to propel the company to grow and scale well. We are a team of problem-solvers, where all challenges are met with enthusiasm and open minds.

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Marketing Operations is responsible for designing and implementing new marketing processes, measuring marketing performance, and maintaining overall system functionality. In order to execute above responsibilities, marketing operations will implement small-scale experiments and process overhauls, build and track project performance, use data to enhance initiatives, and also respond to evolving business needs.

The objective of Marketing Operations is to strategically accelerate revenue growth by:
1. Enabling rapid launch of new programs through flexible, efficient program design
2. Creating program metric and ROI visibility
3. Increasing efficiency and velocity of marketing programs

You will:

  • Manage Marketo as main System Administrator: oversee the development and the ongoing management
  • Implement new marketing processes with deep understanding of team requirements and system capabilities
  • Enhance current functionality of marketing systems
  • Maintain data integration between Marketo and Salesforce: ensure data integrity across leads, campaigns, and opportunities
  • Design, own, and operate reporting tools and metrics for marketing team: Build closed loop reporting for existing and new marketing initiatives; Build rapid-release excel tools to enhance understanding of leads and opportunities in the context of campaigns, events, verticals, etc.
  • Segment and leverage the marketing database for greater campaign efficiency and effectiveness
  • Maintain systems and operations
  • Troubleshoot issues as they arrive
  • Support ongoing marketing team operations
  • Support cross-functional team questions
  • Collaborate with key stakeholders across Markforged
  • Special projects as needed

We're looking for people who:

  • Raw smarts: business and practical common sense and intellect
  • Excellent communication skills, written and verbal
  • Excellent project management skills
  • Knowledge of Marketo as System Administrator
  • Knowledge of Salesforce as System Administrator a plus
  • Acute attention to detail
  • Roll-up your sleeves attitude
  • Team player that works collaboratively with others
  • Advanced analytical skills - expert in Excel, other programming languages (SQL, R, etc.) a plus
  • Strong academic background. Degrees in finance, economics, business, or equivalent experience preferred
  • Minimum of 2-4 years experience in marketing operations
  • Start-up experience a plus
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Location

85 School Street, Watertown, MA 02472
85 School Street, Watertown, MA 02472

Insider's spotlight

What are some social events your company does?

Our office has periodic happy hours and company offsite parties, as well as a weekly all-hands meeting where different teams present and lunch is served.

Daniel

Content Engineer

What does your typical day look like?

A typical day at Markforged is exciting. I work with different teams across the organization on a wide array of projects. Each new day brings a unique set of challenges, and we pride ourselves in repeatedly coming up with effective solutions to the challenges that arise.

Ibraheem

Project Manager

How has your career grown since starting at the company?

I started at Markforged on the Solutions team. After taking the initiative to learn, attend trade shows, and help with training sessions, the growth of the applications team allowed me to graduate to the role of an Application Engineer. Markforged has continuously allowed me to use my increasing expertise and skill set to grow my career.

Michelle

Application Engineer

Perks of working here

401(K)
Beer on Tap
Casual Dress
Company Outings
Dental
Fitness Subsidy
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Generous Parental Leave
Parking
Some Meals Provided
Stocked Kitchen
Unlimited PTO
Vision
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