Marketing Manager

| Greater Boston Area
If you or a loved one has ever experienced a major medical event, you know how overwhelming it is to process the flood of information that follows—whether it’s hastily delivered guidance from your doctor, or a pile of paperwork on managing your recovery. And once you get home, it can feel impossible to know where to start, or how to stay on track to reach your health goals.
At Wellframe, we’re helping healthcare organizations fill this gap, so people can get the holistic resources and support they need to feel their best, outside traditional care delivery settings. Through our patented platform, Wellframe translates evidence-based, peer-reviewed guidelines and literature into an interactive daily checklist delivered to patients through the Wellframe mobile app. As patients engage with the Wellframe app, their data is shared in real time with their care team through the care team dashboard, which utilizes advanced algorithms to generate early intervention alerts. With secure two-way messaging, Wellframe facilitates long-term, trusted relationships between patients and care teams.
Are you a talented marketer looking to broaden your experience to include multiple marketing channels, platforms and skills? This role will provide that experience. The Marketing Manager will collaborate with marketing team colleagues to deliver a portfolio of market- and client-facing deliverables, tools and programs. Reporting to the Sr Director of Marketing, the role will interface frequently with clients, and includes responsibility for managing comprehensive, integrated client marketing plans. The Marketing Manager will also work with colleagues to support corporate marketing functions including awareness, lead generation and content development, as well as with product marketing on pricing, packaging and product launches.
Areas of Responsibility: 

Client marketing (70%)

  • Partner with Sr Director of Marketing to develop and execute comprehensive client marketing plans, with a focus on health plan member recruitment and engagement
  • Communicate to clients the strategic and tactical outsourced marketing services available to them
  • Cooperatively develop with clients integrated, multi-channel, multi-program recruitment plans to address clinical and marketing objectives 
  • Continually evolve and optimize plan based on impact analytics
  • Report against plan to both client and internal audiences
  • Project manage execution of plans, on time and within budget
  • Act as marketing consultant to clients - particularly with regard to health plan member recruitment - providing best practices insight and guidance at both the strategic and execution level
  • Ensure optimal positioning of the Wellframe brand to multiple client constituencies
  • Serve as the first line of contact for inbound requests for marketing support from clients

Corporate and product marketing (30%)

  • Partner with the Wellframe corporate and product marketing teams to support corporate and product initiatives including awareness, lead generation, pricing, packaging and content deliverables 
  • Lead generation - work with Sr. Manager of Demand Generation to devise and execute both top of funnel and pipeline development campaigns including email and webinars
  • Event marketing - Help identify the appropriate events to attend/sponsor to drive awareness and lead generation; manage logistics for select events
  • Pricing, packaging, product launch - Partner with product marketing to provide support for strategic pricing and packaging initiatives, and for product launches
  • Content deliverables - Assist in the execution of content for effective marketplace messaging; participate in the development of thought leadership positioning and programs to ensure Wellframe develops a distinctive brand in the marketplace

Education, Experience, & Skills Required

  • Bachelor’s degree
  • Strong experience (agency or in-house) in a marketing role with responsibility for content development; thought leadership; demand generation; product marketing; and/or awareness programs; event marketing experience a plus
  • A fundamental understanding of marketing channels and strategies to engage and communicate with constituents, including paid digital, SEO/SEM, social media and direct marketing
  • B to B experience required; B to C experience as well a plus
  • Strong project and time management skills including the ability to prioritize and meet deadlines, while maintaining fastidious attention to detail
  • Healthcare, technology, or regulated industry experience preferred
  • Excellent written, verbal, and presentation skills

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • SparkFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

Located in the Seaport, we are a short walk from South Station and surrounded by great lunch spots and coffee shops.

An Insider's view of Wellframe

What are some social events your company does?

Wellframe’s social events go beyond the regular happy hours (which we also do). Earlier this week, my team went bowling; with the Women of Wellframe group, we watched Ocean’s 8 together and have a potluck picnic coming up; and later this summer, we’ll all indulge in a beach day. It’s all made me feel a part of the company even as a new member.

Fabiola

Client Operations Associate

What's the biggest problem your team is solving?

Wellframe's engineering team is passionate about blending data, cutting edge technologies and security to build products that have a direct positive impact on patients' quality of life. To that end, we are currently designing the next generation of our architecture while expanding our infrastructure.

Mohammad

VP, Engineering

What is your vision for the company?

We see an opportunity over the coming years to work with more and more organizations that allow us to impact more patients more profoundly, and so we are investing a lot to not only grow commercially and bring on more clients and new partnerships, but to take on more ownership over helping our partners engage more with their patients or members.

Jake

President & CEO, Co-Founder

What makes someone successful on your team?

Tenacity: We go the extra mile to make our partners successful and inspire each other with our thirst for excellence.
Collaboration: We work constructively across disciplines to solve hard problems together.
Humility: We are never finished learning and growing, and we value the perspective and experiences of those around us.

Evan

Director of Talent

What are Wellframe Perks + Benefits

Wellframe Benefits Overview

Wellframe recognizes that an employee benefits program is necessary for the health and well-being of our employees and their families. We are pleased to offer our employees one of the most competitive and comprehensive benefits packages in the industry.

Culture
Volunteer in local community
Wellframe participates in quarterly volunteer activities. In the past we've volunteered at More than Words, Community Servings, Boston Healthcare for the Homeless and West End Boys and Girls Club.
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Interview training is conducted at Wellframe 1-2 a year to minimize bias in the interview process.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Twice a week in-office lunches
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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