Oh Snap!
This job is no longer active - but you can still view the details below.

Marketing Manager

| Greater Boston Area

Marketing Manager

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/

Responsibilities:

Support the Marketplace organization in driving the attainment of $5 billion in transactions

Understand the business objectives and how the role of Marketplace Manager drives and impacts the Marketplace business

 

Develop the marketing plan, including product positioning and messaging that differentiates the Marketplace in the market, to generate awareness and leads including key programs and events

  • Refine segmentation and positioning strategy
  • Develop buyer segment specific value props, including matching Marketplace value prop to buyer needs/jobs to be done

 

Align the selling process to the buying process, describing the key personas’ information needs for each step in the process

 

Created collateral for buyer personas focused on the specific steps of the buying process

  • Develop sales collateral that effectively communicates value props and positioning and is aligned to each step in the selling process
  • Create a buyer insights newsletter
  • Own daily BAM insights to take to customers for feedback
  • Produce standard product presentations and demo scripts that can be used by the sales team in a typical sales process

Develop lead generation campaigns that focus on our target segments

  • Create a nurturing campaign to pursue buyers not currently active in Marketplace
  • Create inbound opportunity creation

Work with Product Management to conduct market research that enables customer-centric, fact-based decision-making about future Marketplace features and functionality

 

Competencies:

  • Marketplace strategy and execution aligns with brand strategy
  • Able to develop strategy and translate into tactical execution
  • Excellent communication and presentation skills
  • Team oriented: a-political, highly collaborative, low ego
  • Translates needs and cultural trends into market opportunity
  • Ability to work across multiple functions and industries
  • Understands buyer needs
  • Able to work at a fast pace and is a fast learner
  • Comfortable with tech software
  • Data-driven

Qualifications:

  • 5-8-year marketing experience in a business that launched a new world (category) products
  • A. or B.S. required, MBA preferred
  • Technical product management and/or product marketing experience
  • Has experience with and/or understands the economics of marketplace business models
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
More Jobs at Indigo107 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Data + Analytics
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Internships
new
Boston
Project Mgmt
new
Boston
Product
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Product
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
Operations
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Project Mgmt
new
Boston
Developer
new
Boston
Design + UX
new
Boston
Operations
new
Boston
Project Mgmt
new
Boston
Design + UX
new
Boston
Project Mgmt
new
Boston
Operations
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
HR
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Operations
new
Boston
Developer
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Project Mgmt
new
Boston
Developer
new
Boston
Developer
new
Boston
Project Mgmt
new
Boston
Product
new
Boston
Developer
new
Boston
Operations
new
Boston
HR
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Finance
new
Boston