About the Marketing Manager Position

Verndale has a great opportunity for an experienced Marketing Manager to join our team. Reporting to the CMO, the qualified candidate will work with the marketing & sales departments and internal stakeholders. H/she will lead Verndale Marketing Operations by producing and managing all content for Verndale.com and print production; managing both Verndale sponsored and industry/trade show events and working closely with our Sales Team to maximize their efforts. 

Responsibilities

• Spearhead partner marketing efforts and coordination of routine calls and joint campaign planning
• Oversee all vendor and contractor relationships to ensure brand consistency across various touch points
• Organize all brand assets for various uses: event promotion, partner relations, print materials, web listings, etc.
• Build and report weekly on Verndale’s marketing communication calendar which details upcoming content pieces, brand and email campaigns, events, etc.
• Curate and manage daily content updates to Verndale’s NECXT mobile app
• Handle press inquiries. occasional pitching to reporters, and award submissions when necessary
• Be an effective gatekeeper to the CMO
• Manage the production and distribution of all content for Verndale.com and print production, including posting blog posts, videos, white papers, etc. This includes the writing of original content that adhere to SEO best practices
• Collaborate with internal and external teams to develop content within key practices areas and themes
• Schedule and manage all logistics required for quarterly video shoots to support Verndale’s video series
• Develop and manage social content across Verndale’s brand channels
• Explore and develop new ideas for additional content based on industry trends and events
• Provide sales support in terms of content creation, sharing new client announcements via internal systems, lead list management and retrieval from event contacts and external vendors, and campaign acceleration and creation
• Collaborate with internal stakeholders to develop client case studies

Qualifications

• Bachelor’s Degree in Marketing or related field
• 5 + years industry experience
• Content development experience including: writing blog posts, collateral, social media content, ad, email and landing page copy; basic design;
• Experience writing SEO-friendly content
•  Understanding of the key elements to grow organic traffic
• Experience with Google Analytics and Google Tag Manager is a plus
• Proven ability to identify key industry influencers, establish new (and maintain existing) relationships
• Knowledge of Microsoft Excel and data manipulation/cleanup
• Ability to quickly learn and use new technologies such as marketing automation, CRM, content management, BI, etc.

Ten great reasons to work for Verndale

1. Rapid growth company of 20 years maintaining start-up company feel
2. Laser focus on cutting-edge technology and killer service offerings to clients
3. Internal promotions that are frequent and do not take years to achieve
4. Collaborative, open, work environment and no formal dress code
5. Exchange program with our Boston, Quito, and LA offices
6. Company that values collaboration and communication 
7. Top of the line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP program, HRA account and more
8. Management and employee trainings offered regularly 
9. Flexible schedule options to support work/life integration 
10. Nine company paid holidays and 3 weeks paid vacation at date of hire

About Verndale

Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles and Quito, we design and build digital experiences, and enable marketing technologies that bring brands and their customers closer together.We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale’s services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.

 Lean more about Verndale at www.verndale.com

Compensation & Benefits

Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan with company match are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles working from home on an as-needed basis is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.

Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.