Position: Marketing Manager

Reports to: VP of Marketing

Company Summary

Headquartered in the biotechnology and health IT center of Cambridge, MA, GNS Healthcare’s patented AI technology leverages recent breakthroughs in causal machine learning to transform large scale patient datasets into predictive models to drive personalized medicine, improve outcomes, and reduce the total cost of care.

 If you can imagine the future where we could match patients with precise treatments that prove the most effective for them, then you will know the passion of the company’s founder Colin Hill.

This passion is also visible in the philosophy and company’s culture at GNS. It is a team of smart, driven people each an expert in their field, dedicated to driving change. They believe in a fun and dynamic workplace while delivering best in class results for their clients and the people they serve – passionate about their work and with a strong belief that their innovation and technology could change the world.

Position Summary

GNS Healthcare is seeking a Marketing Manager to work with the VP of Marketing to spearhead marketing and communications initiatives for GNS Healthcare. The primary responsibilities for this role include executing on the marketing and communications strategy for GNS as a company, as well as product marketing for the individual solutions and platforms, and managing event planning and coordination.

The individual hired will work closely with senior leadership, product development, project management, business development, and sales teams. This is a high- profile role in a fast-paced environment that has direct impact on the company’s growth.

Key Responsibilities

• Execute marketing strategies to increase brand awareness for GNS in the pharmaceutical, care delivery, and managed care domains.
• Support currently developed solutions as well as new solutions developed by GNS, tailored for the pharmaceutical, care delivery, and managed care domains.
• Partner closely with sales, product, and the technical teams to create materials to ensure success in competitive positioning, market awareness, and sales execution.
• Manage social media channels including Twitter and LinkedIn.
• Create and manage editorial calendar for blog and other content; schedule and measure weekly blog, create regular blog digest.
• Work with marketing automation platform Hubspot to build landing pages, emails and forms.
• Handle the marketing lead process of qualifying and assigning leads for follow up. Ensure all leads and opportunities are accurate in Salesforce.
• Develop newsletters for internal and external audiences using Hubspot templates.
• Work with VP of Marketing to perform market research on competitors, market sizes and other areas as needed.
• Manage conferences and events for maximum ROI. Create talking points for GNS panelists and speakers.
• Work with external vendors including writers, graphic designer and others to create targeted content that meeting branding guidelines and corporate messaging.
• Responsible for keeping collateral library and conference library up to date and accessible.
• Manage marketing co-op ensuring learning environment and alignment of marketing goals.
• Implement marketing organization methodologies and processes for reporting and capturing metrics to measure and improve program effectiveness; implement best practices and processes to improve and streamline integrated marketing activities.

Requirements

• 3-5+ years of experience in marketing communications and strategic marketing. Experience with marketing SaaS healthcare solutions and/or healthcare technology networks is strongly preferred.
• Bachelor’s degree in Marketing or related field of study. Advanced degree desired.
• Aptitude for quantitative/computational, scientific, and medical concepts and ability to digest and communicate complex ideas.
• Familiarity with Hubspot, Canva, Powerpoint, Salesforce and/or event management software preferred.
• Strong writing and editing experience across multiple marketing communications, like emails, website, collateral and thought leadership content.
• Experience working in an entrepreneurial high-growth environment preferred with ability to manage multiple priorities
• Experience with digital market/lead generation techniques including email, social media, SEM/SEO and blogs.

Company Culture

Our philosophy at GNS is simple: we cannot transform healthcare with anything less than an all-star team. We are seeking smart, driven people who are experts in their field, have a track record of success and a passion for creating change. We believe that strong teams supercharge the performance of individuals, create a fun and dynamic workplace and great results for our clients and the people they serve.

We are passionate about our work and believe in the ability of our technology to change the world. Our core values of integrity, collaboration, value, diversity, and game-changing guide our behaviors with each other and our clients.

GNS offers competitive salaries, stock options, unlimited vacation, health, dental and vision insurance, life insurance, long-term disability, 401(k), generous parental leave, tuition reimbursement, professional development, subsidized parking and gym membership, tasty food, volunteering opportunities, social gatherings, and more.

Equal Employment Opportunity

GNS Healthcare provides equal employment opportunities to all employees and applicants for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity or expression, age, veteran status, disability, pregnancy or conditions related to pregnancy, or genetics. In addition to federal law requirements, GNS Healthcare complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.