Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.

We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Comparably have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by BostInno, HousingWire, and more! 

In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie.

Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.

Hometap is looking for an experienced marketer to own and drive our lifecycle marketing strategy and channels, including email, SMS and chat. This person will play a critical role in driving the growth of Hometap by acquiring and nurturing homeowner leads in various stages of our funnel, as well engaging with our invested homeowners and trying to make them advocates for Hometap.

The ideal candidate will have a strong sense of ownership and a commitment to driving our targeted results. They’ll have a knack for understanding our customer lifecycle, structuring smart tests, and optimizing for what’s performing best. In addition, they’ll be on the pulse of the latest and greatest thinking around lifecycle marketing and constantly be thinking about how we can make the most out of every impression, email capture, and customer interaction. 

What you’ll do:

• Own and drive our lifecycle marketing strategy and channels, including but not limited to email, SMS and chat
• Develop lifecycle strategies from initial engagement to retention and referral, leveraging personalization, behavioral and transactional triggers
• Drive the testing strategy (creative, cadence, timing, segmentation, etc.) for these channels from ideation through execution
• Analyze and monitor channel and campaign performance, identify trends, and make changes to optimize performance
• Partner with and leverage internal teams to bring campaigns to life and support the development of your programs, including our copywriter, graphic designers, Product Marketing, Content Marketing, Marketing Operations, and Sales 
• Cultivate relationships with existing vendors and agencies and work alongside our Marketing Operations team to evaluate, select, and manage new vendors, platforms, and agencies
• Systematically keep tabs on what our competitors are doing and what we might be able to learn from them

What you’ll bring:

• 3+ years of work experience in a marketing role, ideally managing lifecycle programs in a B2C tech-enabled business
• Proven track record of achievement in delivering against goals and driving meaningful impact
• Strong analytical skills and comfort in a data-driven business environment; strong Excel skills are a must!
• Can develop creative/copy tests with a mindset of optimizing our creative/copy for ongoing performance improvement vs. 1-offs
• Experience with customer segmentation and personalization 
• Experience with marketing automation software
• Self-starter with an ownership mindset and bias towards execution
• Ability to multitask, and feels comfortable working in a dynamic, fast-paced environment, and is not afraid to pivot 

Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home’s future value — all without any monthly payments or interest over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life.

Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member’s unique perspective, background, and ideas. All roles here are filled based solely on candidates’ qualifications and our business needs.

Hometap is based in Boston, but will consider remote work for this position; however, the position must be performed entirely outside of Colorado.