Marketing Manager, Demand Generation

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Bullhorn is looking for a Marketing Manager, Demand Generation to join our Marketing team. 

 

Bullhorn is the leading global software provider for the staffing and recruitment industry. More than 10,000 companies rely on Bullhorn’s cloud-based platform to power their staffing processes from start to finish. Through our incredible products and services, we create raving fan customers, resulting in company growth that consistently offers new opportunities for our talent to advance their careers. 25% of our global workforce gets promoted or moves into a new role every year, expanding their skills and working with new people.  Bullhorn is large enough to provide these exciting opportunities but small enough to maintain the energy of a startup, and we’re consistently ranked as a great place to work for our strong culture and rewarding career opportunities.

 

Our commitment to our employees: Every Bullhorn employee has a sense of belonging, a voice that is heard, and a clear path to success. Bullhorn offers unlimited planned vacation, great opportunities for career development, quarterly paid volunteer days through its philanthropic group Bullhorn Cares, and an open invitation to Bullhorn Allies groups, which celebrate and cultivate diversity and inclusion for all employees. 

 

Our in-office employees enjoy a casual, collaborative environment with weekly catered-in lunch and breakfast, and quarterly social events.  While working from the comfort of their own homes, our remote employees are provided a full equipment package with all the tools they need to perform their role. We use Zoom, Slack, and other tools to stay connected while we are remote.

 

Why this job is important:

The Marketing Manager, Demand Generation will be responsible for managing programs to drive demand for our North American sales teams and key product lines. This person will execute flawless campaigns that generate awareness, create pipeline, and help accelerate deal cycles. The Manager, Marketing Programs will be responsible for creating a strategy to hit various sales and marketing goals, utilizing a mix of email marketing, account based marketing, webinars, virtual roundtables, and much more. The ideal candidate is someone who can be both strategic and tactical, has experience working with complex sales teams to support their goals, and is an excellent written and verbal communicator.

 

A typical day might include:

  • Developing and executing multi-channel marketing campaigns to support product launches and drive lead generation

  • Creating targeted programs to reach top-tier accounts, select industries, or key personas based on the priorities of the sales team and the business

  • Collaborating with sales leaders to strategize the best way to meet goals and jointly monitor results

  • Project managing large-scale initiatives across several teams to ensure on-time and high-quality work

  • Researching marketing best practices and integrating them into Bullhorn marketing efforts

  • Working cross functionally with other members of the marketing team and managing core demand generation functions

 

This role may be a fit for you if you have:

  • Bachelor’s Degree required, preferably in Marketing or Communications

  • At least 4 years experience in a marketing role (at a B2B SaaS company a plus)

  • Experience running account-based marketing campaigns, email campaigns, and webinar campaigns

  • Experience using a CMS such as Wordpress a plus

  • Strong written and verbal communication skills in addition to analytical skills

  • Exceptional attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines

  • Ability to thrive as a self-starter and work in a team setting

  • Must be comfortable working with global stakeholders to drive results

 

Bonus points for:

  • People management experience 

 

Bullhorn is committed to our core values and we are looking for people who exhibit these traits: 

  • Service - You go beneath the surface to solve problems.

  • Energy - You build up your teammates and leave people positively charged.

  • Ownership - You take action and own up to your mistakes.

  • Speed & Agility - You go around obstacles and demonstrate urgency.

  • Being Human - You consider other people's perspectives, laugh, and have fun.

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Technology we use

  • Engineering
  • People Operations
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • LuceneLibraries
    • AngularFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • HibernateFrameworks
    • TomcatFrameworks
    • GitFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • RedisDatabases
    • SolrDatabases
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

Bullhorn's HQ is located in the Financial District in downtown Boston near South Station and within walking distance to a variety of lunch hot spots.

What are Bullhorn Perks + Benefits

Bullhorn Benefits Overview

Strong culture makes Bullhorn a great place to work! Our offices offer a casual, collaborative environment with weekly catered-in meals and monthly "First Thursday" social events. Bullhorn offers unlimited vacation, quarterly paid volunteer days through its philanthropic group Bullhorn Cares, and an open invitation to Bullhorn Allies groups, which celebrate and cultivate diversity and inclusion for all employees.

Culture
Volunteer in local community
Bullhorn Cares is employee-led and organizes regular volunteering and fundraising events, both company-wide and local, to give back to our communities. We also offer 1 volunteer day per quarter.
Partners with nonprofits
Bullhorn partners with Career Collaborative to close the opportunity gap and Pledge 1% to offer a portion of our success to our local communities.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Flexible schedules for Bullhorn employees are at the discretion of each employee's manager.
Remote work program
Our remote work program includes work from home or remotely on occasion as needed.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
With an emphasis on diversity in our recruitment and team-building efforts, Bullhorn is proud to support leaders from all cultures, races, genders, sexual orientations, and backgrounds.
Mandated unconscious bias training
Diversity employee resource groups
Allies | An umbrella Employee Resource Group; HERd | An ERG for women and gender minorities; BLK@BH | An ERG for Black employees; Pride | An ERG for LGBTQIA+ employees
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Bullhorn employees can contribute up to $2,750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $2,500 weekly maximum payout.
Dental insurance
Our dental benefits plan covers 80% of expenses after deductible.
Vision insurance
Our vision benefits plan includes a $20 co-pay for annual eye exams with $0 co-pay for glasses and contact lenses.
Health insurance
Our best-in-class health insurance policy through BBA (a Blue Cross Blue Shield company) covers up to $4,000 of out of pocket expenses.
Life insurance
Life insurance is equal to 5 times an employee's annual salary up to $500,000.
Wellness programs
Team workouts
Bullhorn's team fitness initiatives include In-office yoga.
Mental health benefits
Bullhorn offered a Mental Health Day to all global employees this summer. We also have mental health coverage included in our Medical plans and Employee Assistance Program.
Financial & Retirement
401(K)
401(K) matching
Bullhorn will match 50% of employee contributions to their 401k plans up to 6% of all eligible earnings.
Performance bonus
Charitable contribution matching
Bullhorn partners with Pledge 1% to offer a portion of our success back to our local communities.
Child Care & Parental Leave Benefits
Childcare benefits
Bullhorn offers an Employee Assistance Program that includes child care and elder care referrals. Child care could be covered through your FSA with Bullhorn.
Generous parental leave
Bullhorn provides up to 4 months of parental leave for the primary caretaker and 2 weeks of parental leave for the secondary caretaker of new infants.
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Bullhorn hosts Bring Your Kid to Work Day each year.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Bullhorn has an unlimited vacation policy for all employees globally.
Paid volunteer time
Our employees receive 1 day per quarter of paid volunteer time.
Paid holidays
Paid sick days
Employees receive paid sick leave.
Office Perks
Commuter benefits
Bullhorn offers commuter benefits as an FSA, with a contribution of up to $260 per month.
Company-sponsored outings
Bullhorn hosts company outings Monthly.
Free daily meals
Free snacks and drinks
Bullhorn has a fully stocked kitchen including coffee, tea, fruit and cereal
Some meals provided
Company-sponsored happy hours
Happy hours are hosted once per month on "First Thursday."
Onsite office parking
We offer employees a parking subsidy through an FSA
Recreational clubs
We encourage Bullhorn employees to form recreational clubs.
Fitness stipend
Fitness subsidies are available through the health insurance plan.
Onsite gym
Professional Development Benefits
Job training & conferences
Bullhorn offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
Bullhorn hosts regular lunch and learn meetings.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Bullhorn's benefits start on Day 1 of your employment. There is no vesting period for medical, dental, vision, 401k, or other benefits. We also offer a paid employee referral program, relaxed environment with casual dress, and internal promotions/moves.

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