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Marketing Manager-Acquisition

| Greater Boston Area

The User Acquisition Manager is a key member of the acquisition team and he/she will report to Senior Manager, Performance Marketing. The User Acquisition Manager will be responsible for the analysis of the user acquisition funnel for all DraftKing's digital marketing channels and partner with the analytics/business intelligence team to measure ROI. 

Job Description: 

  • Acquire new customers via DraftKings’s digital marketing channels, managing to aggressive efficiency and volume thresholds
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Conduct thorough analysis to derive new findings to greatly optimize mobile marketing campaigns to acquire new and engaged users.
  • Collaborate with different teams including creative, legal, analytics, and product to deliver and execute successful mobile marketing campaigns
  • Find and/or develop creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value. 
  • Plan and successfully manage to channel budgets
  • Develop weekly, monthly, and daily reporting on performance by channel

Background:

  • 5+ years in mobile user acquisition or performance marketing and ad buying analysis experience
  • 5+ years in conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
  • Strong familiarity with performance marketing concepts like CPA, CPI, ROI, and LTV
  • Exceptional analytical skills with ability to learn and understand creative development
  • Experience developing, planning and executing marketing campaigns, along with end-to-end performance analysis and campaign reporting
  • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget
  • Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment.
  • Advanced Microsoft Excel skills. 
  • Strong quantitative skills, SQL skill a plus. 
  • Bachelor’s degree or the equivalent in Economics, Business, Engineering, Computer Science, Mathematics or related degree.
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Technology we use

  • Engineering
    • C#Languages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases

Location

Located steps away from South Station and Downtown Crossing makes our office commute friendly with endless possibilities for coffee and lunch.
125 Summer Street, Boston, MA 02110

What are DraftKings Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Health Insurance benefit is through BCBS.
Life Insurance
Wellness Programs
Corporate discounts with local gyms, race reimbursements and various seminars related to wellness (meditation, nutrition, ergonomics, etc.)
Retirement & Stock Options Benefits
401(K) Matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
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