Oh Snap!
This job is no longer active - but you can still view the details below.

Marketing Manager-Acquisition

| Greater Boston Area

The User Acquisition Manager is a key member of the acquisition team and he/she will report to Senior Manager, Performance Marketing. The User Acquisition Manager will be responsible for the analysis of the user acquisition funnel for all DraftKing's digital marketing channels and partner with the analytics/business intelligence team to measure ROI. 

Job Description: 

  • Acquire new customers via DraftKings’s digital marketing channels, managing to aggressive efficiency and volume thresholds
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Conduct thorough analysis to derive new findings to greatly optimize mobile marketing campaigns to acquire new and engaged users.
  • Collaborate with different teams including creative, legal, analytics, and product to deliver and execute successful mobile marketing campaigns
  • Find and/or develop creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value. 
  • Plan and successfully manage to channel budgets
  • Develop weekly, monthly, and daily reporting on performance by channel

Background:

  • 5+ years in mobile user acquisition or performance marketing and ad buying analysis experience
  • 5+ years in conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
  • Strong familiarity with performance marketing concepts like CPA, CPI, ROI, and LTV
  • Exceptional analytical skills with ability to learn and understand creative development
  • Experience developing, planning and executing marketing campaigns, along with end-to-end performance analysis and campaign reporting
  • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget
  • Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment.
  • Advanced Microsoft Excel skills. 
  • Strong quantitative skills, SQL skill a plus. 
  • Bachelor’s degree or the equivalent in Economics, Business, Engineering, Computer Science, Mathematics or related degree.
Read Full Job Description

Technology we use

  • Engineering
    • C#Languages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases

Location

Located steps away from South Station and Downtown Crossing makes our office commute friendly with endless possibilities for coffee and lunch.

What are DraftKings Perks + Benefits

DraftKings Benefits Overview

DraftKings offers a comprehensive suite of benefits to promote health and financial security for you and your family. Medical, Dental, and Vision are provided to cover your essential total rewards needs. We understand that long-term planning is key, so we offer 401(k) with a competitive employer match. Discretionary offerings include supplemental Life Insurance, HSA, FSA, and a Commuter Benefits plan. DraftKings also offers a discount program to assist with programs/services that are important to you.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
DraftKing's Flexible Spending Account (FSA) is designed to help employees with medical, dental & vision care expenses with pre-tax contributions of up to $2,650 annually.
Disability Insurance
The goal of DraftKings Disability Insurance Plans is to provide you with income replacement should you become disabled and unable to work due to a non-work related illness or injury. DraftKings provid
Dental Benefits
Regular dental exams can help you, and your dentist detects problems in the early stages when treatment is simpler and costs are lower. Keeping your teeth and gums clean and healthy will help prevent
Vision Benefits
Our vision plan covers routine eye exams and also pays for all or a portion of the cost of glasses or contact lenses if you need them
Health Insurance Benefits
Health Insurance benefit is covered by BCBS.
Life Insurance
DraftKings provides Basic Life and AD&D Insurance to all eligible employees at no cost to them.
Wellness Programs
Corporate discounts with local gyms, race reimbursements and various seminars related to wellness (meditation, nutrition, ergonomics, etc.)
Retirement & Stock Options Benefits
401(K) Matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Child Care & Parental Leave Benefits
Generous Parental Leave
DraftKings offers up to 14 weeks of paid maternity leave and up to six weeks of paid paternity leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value work life blend and you shouldn't worry about how much time off you have.
Paid Holidays
DraftKings offers employees paid time off to observe all major holidays.
Perks & Discounts
Beer on Tap
DraftKings offers refrigerators filled with craft beer and wine.
Casual Dress
It's not about what you wear, but what you can bring to the team.
Commuter Benefits
DraftKings offers pre-tax commuter benefits to help you save money on qualifying transit or parking expenses.
Company Outings
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
More Jobs at DraftKings56 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Product
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Product
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Design + UX
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Content
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Developer
new
Boston
Design + UX
new
Boston
Marketing
new
Boston
Design + UX
new
Boston
Project Mgmt
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Project Mgmt
new
Boston
Data + Analytics
new
Boston
Project Mgmt
new
Boston