Marketing Lead

Boston, MA - Marketing - Full-Time

mabl is a well-funded technology company that is revolutionizing the test automation industry. Here at mabl, we believe the software testing market isn’t about tests passing or failing, its about quality intelligence and it’s ripe for disruption. We are building a platform that collects large amounts of data from test runs which is then used to provide insights to customers to help them improve the quality of their applications. Our customers include leaders in their industries such as Kayak, Charles Schwab, Jetblue, and many others. 

Why we need you: 

mabl is culturally a flat organization, hiring hands-on experts to focus on core activities to help grow the business. As we’ve grown our marketing organization through this strategy and built a successful inbound marketing machine, we’re now looking for a marketing leader who can help build on the foundation we’ve developed. Reporting to the co-founder, this individual will partner with our sales leadership in building a marketing strategy to extend our reach into the enterprise segment. This is a very unique opportunity for several reasons: 

• The opportunity to join a hyper-growth business growing at triple-digit growth rates with only limited marketing investments thus far 

• The opportunity to inherit a strong, cohesive, and high-performing marketing team 

• The opportunity to help shape the marketing strategy and operations at an early stage to build a cost effective and scalable model 

• The opportunity to build the first enterprise SaaS business in the multi-billion dollar test automation market. This market is one of the last software markets which doesn’t have any SaaS penetration

• The opportunity to join a company with experienced and successful founders whose previous exit was an acquisition by Google 

• The opportunity to take your career to the next level and prove you can build and lead a successful marketing organization

What you’ll do:

• Focus on extending mabl’s brand awareness within the enterprise market segment.

• Design and build a profitable and scalable marketing model which continues to support mabl’s exponential growth rate .

• Continue building a cohesive, diverse marketing team, to meet the needs of demand generation, content marketing, product marketing, and brand recognition.

• Develop unique approaches to reach the millions of testers throughout the world .

• Develop a partner marketing program integrated with the mabl product roadmap .

What you’ll bring to the table:

• 7-10 years in progressively advancing marketing roles

• Experience building and executing a marketing strategy for high growth products

• Data-driven approach to planning 

• Passionate about building a lasting brand in the technology industry 

• Agile, ability to make decisions and move quickly 

• Experience with marketing products to software engineering teams 

• Strong grasp on core marketing metrics

• Well spoken with proven ability to build highly successful teams 

Bonus points: 

• You’ve worked at a startup that’s gone through hyper-growth