Marketing Lead, Carbon

| Greater Boston Area
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Marketing Lead, Carbon

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/      

Responsibilities:

Demonstrate a clear understanding of the business objectives and product road map, with the ability to act as a strategic partner to the offer and product teams

    • Operate as the strategic interlock connecting the brand to each offering
    • Guide execution at the offer and brand levels to ensure consistency and alignment across the business

 Develop offer level marketing strategies and plans that leverage the existing marketing portfolio strategy and support offer objectives

    • Drive representation of the offer marketing plan within the overall marketing plan
    • Guide the process to develop positioning, ensuring it fits within the overall brand strategy and brand message map
    • Consult with offer team on development of additional assets (sales, internal comms, etc.) to ensure consistency of messaging 
    • Develop creative briefs to bring messaging to life across channels 

Develop a deep understanding of customers by analyzing existing data and conducting research to define/refine customer journey maps at the brand and offer level

    • Understand customer pain points and needs; identify areas where further research is needed, scope and conduct research either internally or using third party resources
    • Leverage data to understand performance, identify areas of opportunity and provide strategic direction
    • Manage and refine frameworks, such as customer journey maps, to reflect current experiences

Develop processes and frameworks to be leveraged by the offer and marketing teams to create a consistent and streamlined approach to planning at the offer and portfolio levels; manage and continually improve these processes over time  

    • Create a planning process that effectively brings the offers to life through the portfolio marketing strategy/plan
    • Conduct internal audit and apply external best practices to develop product architecture, positioning and messaging frameworks
    • Identify ways to come to one collective view of customers by gathering input from across the organization, putting in place frameworks (i.e., customer journeys) and driving understanding/usage by customer-facing teams

 

Competencies:

  • Ability to conduct and use research to identify opportunities and enable meaningful change across product, sales and marketing 
  • Highly analytical and data-based decision making
  • Ability to drive results through cross-functional influence and leadership, without directly managing 
  • Team-oriented
  • Highly organized and able to work on multiple work streams simultaneously
  • Proven experience working within a fast-paced environment
  • Strong communication, story building, and presentation skills
  • Proven ability to leverage a strong customer insight to develop compelling campaign creative 
  • Experience writing creative briefs and providing strategic creative feedback

Qualifications:

  • 6-8+ years of work experience, including, developing product marketing strategies & go-to-market plans in a high growth industry (CPG, Tech)
  • Experience in both B2B and B2B product or brand marketing 
  • Demonstrated integrated marketing experience with ability to hit business goals
  • Preferred agility, track record of success across industries / products 
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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