Director of Marketing
Boston, MA* or Remote from MA, WA, CO, NY, or Washington D.C.
Join our small, fast-growing, Boston-based software startup that is helping to fight climate change by improving the energy efficiency of homes across the country!
We're looking for...
A marketing director will be the leader of Ekotrope's marketing. You will work closely with the CEO and business team leaders to build and execute our product marketing, messaging and positioning strategies.
Responsibilities:

• Be the marketing authority. Join the leadership team and bring and own the voice of marketing.
• Develop and tell our story
• Design and implement lead's journey and capture - both inbound and outbound
• Perform holistic competitive analysis and build a positioning plan
• Coordinate and execute plans to bring new products to market
• Collaborate with the product and business groups to define target audience segmentation and buyer personas
• Lead content organization, strategy, and execution building
• Build and own the marketing strategic plan
• Track and optimize our digital assets including website, social media and landing pages
• Manage and build a marketing team

Requirements:

• 8+ years of product marketing, messaging and positioning experience working in high-growth B2B SaaS companies.
• 5+ years of experience in marketing leadership/management roles. Of which 3+ years of experience directly managing people
• Track record of creating highly collaborative, high-output marketing teams
• Excellent written and verbal English communication skills and organizational skills
• Broad understanding of technology around SW and cloud.
• A track record of creating dynamic, personalized and successful marketing campaigns, including the design and rollout of webinars, direct mail, SEO/SEM, digital ads, email campaigns, and paid marketing
• Personal traits:
  
  • Data-driven, analytical, and passion for tracking success through metrics
  • Adept at solving problems
  • Ability to absorb and analyze large amounts of new complex information
  • High energy and enthusiasm for Ekotrope's mission
  • High integrity
  • Likes to challenge herself/himself and the status quo
  • Ability to influence within and beyond the organization
  • Comfort in a highly ambiguous, rapidly evolving environment
• Strong plus: experience in the following markets:
  
  • Home design or construction software market,
  • Energy-efficiency or utility software markets
  • Construction vendors market
  • SaaS business model
  • Data Analytics/Business Intelligence

Compensation
Combination of Salary and Stock Options commensurate with skills and experience.
Work Hours
While there is some flexibility, our expectation is that you would work about 40 hours per week and roughly match our Monday-Friday 9-5 Eastern Time working hours, especially our morning Scrum meetings at 9:45am ET.
Location
We have a hybrid environment where team members can work remotely or in our office in downtown Boston (19 Kingston St). We are currently accepting candidates that live in the states of MA, WA, and Washington D.C. If you are outside these states you may still apply, as our list may change in the future.
About Us
We run the most widely used Home Energy Rating Software which is used on about 1 in 4 of new homes built in the US each year. Our clients for this product are home energy raters who work with home builders to help design more energy efficient homes and then inspect and certify those homes. We also help utilities run their energy efficiency programs more effectively and are actively exploring new areas where we can grow our impact and business.
We employ a modified Scrum framework. We have regular team planning, demo, and retrospective meetings and daily Scrums. We have short development cycles and a tight customer feedback loop. We promote transparency, respect, self-improvement, and fulfillment.
Ekotrope offers a full benefits package, including comprehensive health insurance and a 401K program. We are currently all working from home but will be looking for a new office in Boston, likely the Downtown Crossing area (blocks from all of the subway/T lines, commuter rail and buses).
Apply
To apply please email a copy of your resume along with a brief description of why you are interested in Ekotrope and the position to [email protected] .
Ekotrope is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.
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