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Marketing Director, Institutional Solutions

| Greater Boston Area

Job Description

At MassMutual, we’re passionate about helping millions of people find financial freedom and this passion has driven our approach to developing meaningful experiences for our customers. The Institutional Solutions marketing team, part of MassMutual’s U.S. division, is comprised of highly skilled, collaborative, marketers motivated to build innovative programs to drive our business success by exceeding the changing needs of our clients and move MassMutual – and the industry – forward.

To continue our cutting-edge work, we are seeking a Marketing Director to join our team.

What great looks like in this role

Our ideal Marketing Director candidate is versatile, team-oriented, and knowledgeable about pension plans (including Defined Benefit and Pension Risk Transfer), funding agreements, and bank/corporate owned life insurance and stable value investments. With your experience in institutional and advisor/intermediary channels, you’ll use your skills to develop marketing programs designed to increase MassMutual’s market share in these businesses. By collaborating with key leaders across business, sales, product and marketing functional areas, you will create holistic programs and tactical support in accordance with agreed-upon deliverable timelines. The team culture of working collaboratively and cross-functionally, as well as the respect associated with working at an industry leader are a few of the core reasons people enjoy working on the Institutional Solutions marketing team at MassMutual.

Objectives of this role

  • Increase MassMutual’s Pension Risk Transfer (PRT), Funding Agreements, Stable Value and Defined Benefit market share by creating programs that drive awareness and consideration of MassMutual’s key capabilities in these segments.
  • Collaborate with key business leaders across functional groups to design programs in support of brand building and thought-leadership as well as sales enablement activities.
  • Leverage all functional marketing areas (digital, email, print, design, social, advertising) within MassMutual to create “surround sound” activities in support integrated marketing programs.
  • Report key success metrics of integrated programs to management, including results of digital efforts, advertising programs and lead generation activities.

Daily and monthly responsibilities

  • Serve as marketing lead for PRT, DB and Stable Value businesses
  • Attend and report out marketing activities at regular team huddles
  • Stay abreast of industry trends through competitive research and analysis, making recommendations for improvement as needed

Skills and qualifications

  • Bachelor’s degree in marketing, business or related fields
  • 8-10 years’ work experience showing growth as a marketing leader within an asset manager, insurance company or related organization
  • Highly-skilled in written and oral communications, including marketing copy-writing/editing, and presenting complex concepts clearly to small and large audiences
  • Proficient use of the MS office suite, including Excel, Word and PowerPoint
  • Authorized to work in the United States without sponsorship now or in the future.

Preferred qualifications

  • Advanced degree or qualifications in business or securities or insurance industries
  • FINRA Licensed Series 6 or 7 and Series 26 or 24
  • Specific knowledge of Pension markets, including defined benefit, pension risk transfer or institutional longevity areas
  • Experience working within a large, matrixed organization with proven results

Working at MassMutual

A career at MassMutual means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.

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Technology we use

  • Engineering
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Location

470 Atlantic Avenue, Boston, MA 02110

An Insider's view of MassMutual

How do you collaborate with other teams in the company?

As a Product Owner, I spend most of my time collaborating with others across different business units. On any given day, I could be spending time brainstorming design concepts of upcoming features with our design team or assisting them with presenting these concepts to outside users as part of our user testing process.

Ryan

Digital Product Owner

What makes someone successful on your team?

Successful people on my team are: passionate, curious, receptive, and engaged. Each team member is expected to be passionate about the work that they do, and the domains in which they practice. They are always solving unique problems and must be curious about finding new solutions.

David

Digital Lead

What’s the vibe like in the office?

We work in an open floor plan, so there is a lot of opportunity for networking across roles, teams and levels. Everyone is very friendly and welcomes the opportunity to get to know other people on the floor.

Kristina

Digital Product Manager

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
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