Marketing Coordinator - HealthSparq at Kyruus

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First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values: 

Caring – We care about doing the right thing, in the right way, every time. 
Ownership – We own both our successes and our mistakes, taking responsibility and always learning how to be better.
Respect – We respect and celebrate the individual traits that enable each of us, our customers, our providers, and our patients, to be the best that we can be. 
Empowerment – We embrace a culture that supports everyone’s ability to contribute and lead.

Here’s what that would mean for you in the Marketing Coordinator – HealthSparq role. 

Caring

  • You’ll execute on the mission and vision by representing our brand voice in digital channels. You’ll ensure consistent and clear messaging of our values and products on social media platforms; bring experience in design to create meaningful graphics and videos that convey our work and drive traffic; and monitor and report on traffic to identify what’s working and what’s not, so we can continue to improve.

Ownership

  • We’ll look to you for fun and creative new campaign ideas to drive engagement that generates brand awareness, site traffic, and leads. 
  • Your eagle eye editing skills and talent for writing will help drive regular content distribution through the HealthSparq.com website.
  • You’ll serve as an internal marketing automation expert and use this expertise to create and optimize workstreams to improve lead generation process efficiencies.
  • You’ll continuously monitor and optimize HealthSparq.com web pages and landing pages and highlight and celebrate successes that could be repeated.
  • You’ll work with the team to identify topics and craft blog posts from interviews, research, and live events.
  • You have a working knowledge of creating, scheduling, and measuring the performance of social content.
  • You have a passion for creating content that drives interaction. You’ll create original graphics and videos to engage audiences. Basic graphic design skills or knowledge of design tools like Canva and Adobe for creating and promoting content.
  • You have familiarity with social media management tools and best practices for scheduling content across platforms. Monitor and report on social media engagement and channel growth.
  • You have a strong understanding of brand voice and collaborative workstyle to ensure messaging and engagement that support larger team goals within brand guidelines. 
  • You’ll report to the Digital Marketing Manager in the Marketing Department within the health plan line of business (HealthSparq). 

Respect: How You’ll Use Your Professional Skills

  • You’ll leverage your 2+ years of marketing or marketing operations experience to: 
  • Help HealthSparq optimize digital activities and adhere to best practices.
  • Drive process and strive for repeatable content and campaign steps that map to results. 
  • Partner with marketing colleagues on campaign design, development, and execution; segmentation; email list management; and lead nurturing.
  • Leverage your proven experience creating content and building analytics reports to deliver new visibility on the effectiveness of marketing activities.
  • Monitor and maintain data quality within the marketing database and resolve issues proactively.
  • Build on your reputation as an agile self-starter who has strong communications skills and a commitment to improving processes.
  • Collaborate on larger content marketing campaign efforts, from planning through results measurement.
  • Bring fresh ideas for engaging audiences and generate leads.
  • Support events – both live and virtual, with research, coordination, etc.

Empowerment: How You’ll Know You’re Succeeding

  • Your skills for writing and editing help generate fresh content in a consistent and repeatable way – taking old content and making it fresh or transforming content into several distribution vehicles. 
  • Creativity and design skills to deliver campaigns in a variety of formats – from email subject lines to video, and infographics to ads, you present content in ways that catch attention. 
  • You demonstrate a love of the science behind marketing. You take an analytical approach to everything you do. You thrive on helping others derive valuable business insights from data.
  • You are tech-savvy and have experience using marketing technologies like Marketo, Salesforce, Google Analytics, Google Ads, etc.
  • You are not just a problem solver, but also a problem finder. You’re proactive about identifying inefficiencies and providing solutions that solve business challenges.
  • You’re flexible and have a roll-up-your-sleeves, “get stuff done” attitude.
  • You are a reliable partner and a marketing automation, social media, and digital best practice subject matter expert for the broader marketing team, sales team, sales operations, and other teams within the company.

  • Where You’ll Go From Here
  • Kyruuvians in the Marketing Coordinator role can move in a linear career path within HealthSparq Marketing Team to a Digital Marketing Manager or potentially move into a different role within the marketing team. 
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us. 

Equal Opportunity Employer

Kyruus is dedicated to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information. We will not discriminate, in any employment decision, against any individual or group on the basis of race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information, or veterans/national guard/military reserve status. This shall be done in compliance with all applicable federal, state, and local laws in every location in which Kyruus has facilities. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM

Location

18 Tremont Street, Boston, MA 02108

An Insider's view of Kyruus

What's the biggest problem your team is solving?

Our platform ingests, parses and organizes data from health systems' provider and scheduling data, providing customers with a platform to make finding a doctor and booking an appointment as easy as booking a seat on a flight. Scaling our match capabilities with new sources of data, algorithms and presenting it simply are current areas of focus.

Chris

CTO

What are Kyruus Perks + Benefits

Kyruus Benefits Overview

We have free snacks/food/drinks, awesome health/dental/vision benefits, Wellness + Commuter reimbursement, performance bonus, unlimited vacation, and more.

Culture
Volunteer in local community
Resilient Coders, Cradles to Crayons, Greater Boston Food Bank, United Way, Breakthrough Greater Boston, RAINN
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
D+I Group, Women in Product Development, Book Club
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
You betcha! Healthy = Happy. 300$ a quarter to spend on things that make you a better you!
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Share in our success!
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Game Room
More boardgames than you'll ever be able to play in a lifetime! Videogames too. Favorites - SmashBro's, RocketLeague, Halo 1 (pistols), MarioKart / Diddy Kong, 007, Conquers BFD, any N64 game really.
Stocked Kitchen
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some Meals Provided
Catered lunch on Fridays.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
Paid industry certifications
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