Compelling content is the backbone of CCC’s inbound marketing effort, serving as the fuel for campaigns that leverage email, social media, search, and other channels. The right content with smart calls-to-action give website visitors a reason to convert and provide the ability to segment, nurture, and support enterprise sales efforts. Our content includes everything from educational ebooks, blog posts, whitepapers, webinars, live events and more.

Our hire is a talented big picture thinker and content creator who writes and produces content to expand CCC’s visibility, build awareness for our expanding product and service offerings, and convert site visitors to marketing qualified leads. This role requires a high level of creativity, attention to detail, and project management skills, and depends heavily on an understanding of our go-to-market model for net new business and our approach to up-selling existing customers

Primary Responsibilities:

• Working with members of internal staff and outside agencies, create free content resources designed to drive leads, awareness, and achieve other important metrics (content examples include ebooks, whitepapers, infographics, guides, templates, etc.).
• Blog on an ongoing basis to support and promote our content and to attract site visitors through search, social media, and email subscribers.
• Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

Copyright Clearance Center (CCC) builds unique solutions that connect content and rights in contextually relevant ways through software and professional services. CCC helps people navigate vast amounts of data to discover actionable insights, enabling them to innovate and make informed decisions. CCC collaborates with customers to advance how data and information is integrated, accessed, and shared while setting the standard for effective copyright solutions that accelerate knowledge and power innovation. CCC is headquartered in Danvers, Mass. and has offices across North America, Europe and Asia. To learn more about CCC, visit www.copyright.com.