Marketing Campaigns Specialist at Acquia

| Greater Boston Area
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Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community and collaboration — giving our customers and partners the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named one of North America’s fastest growing software companies by Deloitte and Inc. Magazine, rated a leader by the analyst community, and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

The Marketing Campaigns Specialist will work as a part of a data-driven, modern B2B marketing and demand gen team to help measure, manage and optimize our go-to-market processes to drive business results. This individual will leverage our marketing technology systems to assist marketing and sales in processing inbound leads and will report on and measure the results. This role is crucial in managing our lead flow and reporting processes, helping to optimize our marketing investments and maintain a close partnership with Sales.

Data is the lifeblood for this role. It is the ‘hub’ of the Marketing team – everything you do radiates outward to influence other Acquian teams with your actionable insights. You’ll be providing them the tools and visibility they need in order to meet their goals in Sales and other key areas. The ideal candidate will be detail-oriented and enjoy problem-solving and making data-driven decisions.

Responsibilities include:
  • Work as a part of a small, focused team to measure and report on key demand generation and sales metrics to enable marketing and sales to execute effectively and to support strategic initiatives
  • Identify data inconsistencies across sales and marketing platforms and work with team members to identify root causes and implement a sound solution
  • Work cross-functionally with sales management and the inside sales team to help drive success in lead management and to track and improve funnel efficiency
  • Work with our Salesforce.com development team to manage workflows, system processes and permission levels
  • Assist with execution of key processes in Acquia’s Campaign Studio (marketing automation tool) and Salesforce (CRM), including lead scoring, lead assignment, contact management and more
  • Create ad-hoc email campaigns and automated communications to support lead generation initiatives and customer nurturing
  • Process leads in CRM system and distribute them to Sales team
  • Develop and maintain effective internal customer relationships; listen to customers and address needs and concerns.
  • Take on additional responsibilities and fill in gaps. Own deliverables and is accountable for results. Recognize when it's appropriate to jump in and own it, and also when to provide support and collaboration.
  • Perform ad hoc data quality projects as needed to uphold database integrity
  • Help to create and document processes that drive speed and efficiency in systems
  • Constantly work towards meeting weekly lead generation goals for the Marketing team
Requirements/Skills Needed of Candidate:
  • 1-2+ years experience with CRM and marketing automation solutions
  • Salesforce required; marketing automation (Acquia Campaign Studio or Mautic) preferred
  • Analytical and quantitative; enjoys using data to derive deep insights into the business
  • Detail oriented and accurate
  • Passion for digital marketing
  • Enjoys problem solving
  • Works well both independently and cross-functionally
  • Proficient with Google and Microsoft business applications (Word, Excel, Powerpoint)
  • Prior success in taking ownership of projects from start to finish, including proactively communicating any issues & manage adjusting expectations
  • Proven ability to learn new concepts easily
  • Works well under deadlines
  • Ability to identify and communicate issues quickly

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • DrupalCMS

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For the past five years, the Boston office has partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of local children. We sponsored 250 kids in 2019 and look forward to continuing our partnership in 2020!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

There are a number of different projects we are always working on from maintenance and performance optimizations to new customer features. For me, the most exciting and rewarding projects are where we release a piece of functionality that excites and delights our customers and makes their jobs easier.

Rok

Senior Director, Engineering

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Brian

Manager, User Experience Research

How do your team's ideas influence the company's direction?

We are able to influence how content is delivered and monetized by global businesses in 2 ways. Acquia's founder created Drupal, the leading open source CMS in the world and we are proud of our close relationship with the Drupal community. We have also pivoted towards DXP capabilities and offer a full suite of solutions to our customers.

Charley D.

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity and six weeks of paternity, partner and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, common areas, a game room, Friday afternoon Happy Hour, and Mac computers.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
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