Marketing Campaign Strategist- Horizontal at Mendix
| Greater Boston Area
Sorry, this job was removed at 6:17 a.m. (EST) on Tuesday, December 7, 2021
Mendix is a low-code app development platform:
First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.” Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant.
Mendix, the global leader in enterprise low-code, was created to promote collaboration between Business & IT teams. Thousands of forward-thinking companies around the world like Ford Auto, Rabobank Netherlands, Zurich Insurance, and Red Bull, can unleash their best ideas faster with the help of the Mendix Platform.
Mendix is a Siemens Business:
Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable market position and resources.
About the role:
Mendix is looking for a Campaign Strategist to join the Corporate Marketing Team. In this role, you will be the primary driver of global marketing activities targeted at generating pipeline, increasing opportunity conversion and the velocity of deal progression for our “Mendix for Industries” business.
You will play a key role in agile marketing at Mendix, operating as the product owner and leader of all programs and campaigns produced by a cross functional “Demand Generation” team. As the product owner you will be responsible for designing comprehensive campaign plans in collaboration with internal subject matter experts, developing campaigns pitches, prioritizing campaigns based on level of impact, and managing the execution of campaigns from ideation to optimization.
The ideal candidate for this role possesses an ability to balance strategic thinking with execution. You are comfortable developing campaigns from the ground up, enjoy seeing the business impact from your work, are unafraid to test new ideas, love to solve problems, and thrive in moments where you need to determine a new path forward. You are confident interpreting data and using your insights to drive program development. You are a great communicator and able to facilitate alignment across teams and departments, that leads to results in the market.
•Deliver global campaigns and programs such as nurture paths, webinars, paid campaigns, and new content assets, that both generate pipeline and increase conversion throughout the sales funnel, with a focus on planning, execution, and optimization
•Understand the state of our sales funnel and work collaboratively with regional marketing and sales teams to identify the levers to increase velocity of deal progression
•Analyze and communicate program performance to key stakeholders, including marketing leadership and sales, and work to optimize those programs
•Effectively measure sales enablement, sales play adoption, demand gen funnel KPIs and target account adoption and work with teams to optimize execution to acquisition goals
•Map persona buyer’s journeys through all available channels and work with a cross-functional team to implement journey enhancements that better meet each of our target personas with the content they most need
•Function as the product owner of the “Mendix for Industries” Agile Marketing Team, managing prioritization and quality of output for a cross-functional team of collaborators, including design, solutions marketing, marketing ops, digital marketing, and content marketing
•Collaborate with the industry solutions team on the building of industry-specific, production-ready applications relevant to solving the specific pain points of our industry target personas
•Develop global sales enablement for campaigns in collaboration with sales leadership and regional marketing teams, including sales plays for specific use cases within the target industries
•Experience in B2B technology marketing
•A minimum of 5 years’ experience working in demand/growth marketing or sales facing roles
•Marketo experience preferred (or other marketing automation)
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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**This position requires employees to be fully vaccinated against COVID-19 unless they are granted a medical or religious exemption.**
Working at Mendix
Mendix has been recognized as a Best Cloud Computing Company to Work For by Forbes. With offices in 16+ countries including headquarters in Rotterdam and Boston, Mendix provides an international playground to truly impact the world through low-code.
While each employee brings their own unique cultures and personalities to the workplace, we collectively live by our Mendix Blue Guiding Principles:
While we live on different continents, speak different languages, and work on different things, we are bound by our “MendixBlue” guiding principles. Being “MendixBlue” means that you live the culture, and you consistently improve it as we grow. It’s kind of a big deal.
We put the customer first. Without our customers, we have no business. So, if you act in the best interest of our customers, always…you belong here.
We think big. We work to have a meaningful, lasting impact on the world. So, if you aim high and think long term…you belong here.
We innovate. We want to be what happens next. So, if you ask “what if?” and work to find a way or make one…you belong here.
We nurture talent. We look, not just at the sum of what an individual has done, but at the potential of who they can be. So, if you’re up for learning from your failures…you belong here.
We hear every voice. Inflated egos don’t last here, humility does. So, if you share credit and ensure that the best ideas win – regardless of who they come from…you belong here.
We own it. If something needs doing, we do it. So, if you focus on the outcome, and take initiative to get it done…you belong here.
We have fun. We use laughter as a common language. We can ask for help and we’re happy to give it. So, if you find joy and purpose in what you do…you belong here.