Marketing Campaign Manager

| Greater Boston Area

PrismHR is expanding their newly formed Demand Generation team and is looking for a talented marketing individual to help fuel their growth.  PrismHR is searching for a Marketing Campaign Manager to create, develop, execute and optimize integrated campaigns. This position requires someone who is results-driven, inquisitive, strategic, flexible, and collaborative.  There is a lot of freedom within the strategic creation for each program so being able to project manage the moving pieces to execution will be important.

Responsibilities include:

  • Research, develop, and execute integrated marketing campaigns that are delivered across different marketing channels

  • Collaborate with internal stakeholders and work with the Field Marketing & Events Manager (and at times with other Marketing Campaign Managers) to create segmented audiences and robust campaigns through a combination of efforts that help to deliver a solid prospective customer experience, and ultimately generate hand-raising interest

  • Take on total ownership of campaigns within your designated market, from creative strategy to sales development follow-up

  • Ensure accurate reporting on the effectiveness of each program and channel regarding results and associated costs

  • Flexibility and desire to be a team player who is open to new ideas

Skills necessary to succeed:

  • 5-7+ years’ experience in marketing, ideally working within the software industry

  • Extremely strong communication skills, especially business writing

  • Ability to run Programs on time and on budget, with a proven performance of consistently meeting or exceeding marketing program goals

  • Bring masterful execution of details and have a sense of urgency in completing tasks

  • Ability to accurately segment your audience, create content for emails and any additional needs (campaign dependent)

  • Ability to plan and execute on direct mail and help with events that tie into your campaign, and are able to tie into social and paid campaigns

  • Ability to work with the Sales Development team and Sales team to articulate campaigns, audience segmentation, messaging, and follow-up activities to ensure results are carried to fruition

  • Be a master of tactics; but, also enjoy creatively identifying opportunities to uplevel marketing activities, from innovative events and campaigns to high impact communications

  • Proven experience to constantly juggle and prioritize a number of key tasks, collaborate with other members of the Marketing and Sales team, while always thinking and working towards the strategic goals of the business and team

  • Experience with GoToWebinar, Salesforce and Marketo

  • Knowledge or understanding of the Human Capital Management, Payroll Service Bureau, or HR Outsourcing Industry is a plus

  • Bachelor’s Degree required

PrismHR is an EO/AA/VEV/Disabled Employer
Diversity Candidates are encouraged to apply

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • Sails.jsFrameworks
    • Angular 2+Frameworks
    • PostgreSQLDatabases
    • ElasticsearchDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • Joomla!CMS
    • WordpressCMS
    • SalesforceCRM
    • GMailEmail
    • MarketoLead Gen

Location

35 Parkwood Drive, Hopkinton, MA 01748

An Insider's view of PrismHR

What are some social events your company does?

PrismHR hosts a bunch of events, so it's easy to connect with other team members in the company. To name a few, we've hosted cornhole tournaments, painting classes, trivia nights, charity fundraisers, and holiday decorating contests, not to mention free food- breakfasts, potlucks, and an ice cream truck in the summer!

Jackie

Marketing Programs Specialist

What are PrismHR Perks + Benefits

Culture
Volunteer in local community
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Perks & Discounts
Casual Dress
Company Outings
PrismHR hosts a variety of company outings each year.
Game Room
Our game room includes Shuffle Board, Video Games.
Stocked Kitchen
PrismHR has a fully stocked kitchen including unlimited snacks, coffee, tea and soda.
Pet Friendly
PrismHR is a dog-friendly office everyday.
Professional Development Benefits
Lunch and learns
PrismHR hosts Lunch and Learns to support new initiatives across the company.
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