Marketing Automation Specialist
Job Description:
Workhuman is currently looking for a Marketing Automation Specialist to join our team. The Specialist plays an integral role in lead generation, nurturing, email marketing, global campaigns and customer/prospect outreach activities. This person will partner with internal marketing teams to execute campaigns, emails, landing pages and associated workflows. This person will become one of the company's marketing automation "Super Users", maintaining, evolving and driving best practices.
Main duties and responsibilities:
- Create emails, website landing pages, forms, lead lists, and reports
- Create, manage, Q&A, and execute marketing campaigns. Coordinate elements from multiple teams to execute on deliverables for marketing campaigns and projects
- Assist marketers in making data driven decisions using reporting and analytics to improve and report on campaign performance
- Regularly perform database maintenance
- Manage ongoing data support requests
- Support the development of best practices, governance and promotion across specific areas of responsibilities
- Track campaign metrics
- Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs for prospect segmentations that will minimize lead fatigue and opt-outs
Required skills and experience:
- Positive attitude and energy
- Bachelor's degree or equivalent required
- Excellent communication skills, both written and oral
- 2+ years of experience in Marketing or Marketing Systems
- Basic knowledge of HTML and CSS a plus
- Experience with Marketo a plus
- Strong understanding of marketing processes including campaign execution, Q&A testing, and conversion measurement
- Creative problem-solving skills - organized, agile, and focused on results
- Ability to work independently as a self-starter
- Excellent follow-up skills with great attention to detail
The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know
- We have more than 6M employees worldwide, on the Workhuman Cloud
- Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
- Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
- In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe
Perks & Benefits for our Happy Healthy Humans:
- Comprehensive Health Plans
- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
- Peer-to-peer recognition program
- 401(k)
- Tuition Reimbursement
- Commuter bus from downtown Boston
- On-site fitness center
- Wellness rewards and reimbursements
- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see...)
- Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.