Marketing Automation Manager at Quick Base

| Cambridge
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Company Description:
What’s it like to work at Quick Base? Well, our company, our market and our customers are growing fast. This means all Quick Base employees are engaged in interesting and challenging work, we have the opportunity to try new and different things and lots of room for career advancement (1/3 of our employees are in a new role from 1 year ago!). We work with exceptional colleagues and foster an environment that empowers those closest to the work to make decisions and provide each other the support to move quickly and learn as we go. Quick Base combines the excitement and pace of a startup with the stability and work/life balance of a market leader. Find out if Quick Base is for you!
 
About the team:
Marketing builds awareness, drives acquisition, and expands usage by developing innovative, breakthrough campaigns that are delivered through multiple channels, including our website, blog, emails, social media, events, community and advertising. Customer Experience plays a central role by partnering throughout the company to deliver amazing customer experiences through programmatic customer engagement, a vibrant community, world-class events, and an army of brand advocates that fuel our growth engine.
 
Position Overview:
As Marketing Automation Manager your role is to be courageous and challenge the status quo within our data, reporting, technology, and processes. Your main duty will focus on simplifying our team’s day to day and being the trusted resource for Marketo execution and defining our marketing automation best practices.
 
Responsibilities:
  • Partner with Sales, Marketing and Customer Success to plan, execute, and optimize our nurture programs
  • Enable the Demand Center, Campaign, and Customer Marketing teams with marketing automation best practices and templatized Marketo programs to fuel our next stage of growth
  • Build our data management practice – everything from documentation to best practice training and data enrichment, ensuring data privacy (GDPR, CCPA) and email marketing (CAN-SPAM, CASL) compliance, and creation of a database scorecard
  • Audit and recommend best practices for marketing automation (e.g. Lead Scoring), oversee integration upgrades, troubleshoot issues and identify new technology enhancements to incorporate
  • Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures. 
  • Create standard reporting packages to understand marketing campaign and program performance on a weekly basis
  • Analyzing program results against KPIs to identify trends and ensuring programs are designed to be executed and measured correctly
  • Building models to predict future performance of sales and marketing, ensure the department remains on budget, and determine demand generation targets
  • Partner with our Analytics team to create specifications for reports and analysis based on business needs and required or available data elements
Qualifications:
  • 2+ years Marketo experience, Certification strongly preferred
  • Strong understanding of the marketing funnel and lead generation best practices in a B2B SaaS model
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization.
  • Strong creative thinking and problem-solving skills
  • Deep curiosity, excellent listening skills, empathy, and ability to get things done in a collaborative team environment.
 
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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Proprietary Data Store (C++ Compiler 11-17)Databases

Location

Accessible by car or MBTA busses and T!

An Insider's view of Quick Base

What's something quirky about your company?

Something quirky about Quick Base is for sure, Waffle Wednesday. Every Wednesday you can expect to see 20+ people gathered in the kitchen anxiously awaiting their hot, made-to-order waffle in the morning. This time allows for a relaxed morning and the opportunity to get to know all of the other waffle-lovers and new employees at QB!

Emily

Growth Marketing Co-op

What's the biggest problem your team is solving?

Bringing the power of business automation and the “drag and drop” ease of integration between software systems to our platform. Our mission is to deliver an easy to use, scalable, performant and secure solution to business users and empower them to automate their processes quickly and effectively.

Armelle

Director, Software Engineering

How does the company support your career growth?

Growth and Quick Base have almost been synonymous to me. The learning has not stopped since the day I stepped into the interview. Perfecting my skills when I was in sales development has led me to success as an Account Executive. Quick Base's focus on learning has made me a true sales professional.

German

Account Executive, Small Business

What is your vision for the company?

Our platform allows people to reshape how they work without getting caught up in the pitfalls of IT. We help to unleash people’s creativity with a concept referred to as Citizen Development. I see Quick Base leading the next transformation of the workforce by being the biggest and best Citizen Development platform.

George

Chief Revenue Officer

What are some things you learned at the company?

I've learned that cross functional collaboration is key. Taking chances and jumping at opportunities is critical, but above all else, go with your gut!

Shannon

Account Executive, Enterprise

What are Quick Base Perks + Benefits

Quick Base Benefits Overview

• We offer comprehensive medical, dental and vision plans that start day 1 of employment.
• The Quick Base 401k plan includes a match of 125% up to 6% of contributions, with a $10,000 annual maximum.
• We subsidize pre-tax commuting expenses up to $84.50/month.
• Fun perks such as a cold brew keg, snacks, Waffle Wednesdays, etc.
• Through our Quick Base Cares program, employees can take up to 4 days per year (paid) to partner with non-profit organizations to make a positive impact where we work and live.
• To motivate employees to stay or get active, we provide a Wellness Benefit where we reimburse up to $650 per year.
• Our Tuition Assistance Program offer employees reimbursement up to $5,000 per year for their continued career development.

Culture
Volunteer in local community
Our Quick Base Cares Committee provides volunteer opportunities for our employees, from food drives to cleaning up a local park. Our team logged 1400+ hours of volunteer time last year!
Friends outside of work
Intracompany committees
We have a cross-functional committee, the Joy Division, which hosts fun events and offers new ways to hang out with our fellow Quick Basers. Our latest is a kickball league starting up this April!
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
The Quick Base 401k plan includes a match of 125% up to 6% of contributions, with a $10,000 annual maximum.
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Quick Base hosts an annual family picnic that includes a BBQ, bouncy houses, games, face painting and a shaved ice truck!
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Recreational Clubs
We currently host a Game Night, Book Club, and Kickball League, and are always up for a new club or team!
Fitness Subsidies
We offer a Wellness Benefit reimbursable up to $650/year for eligible expenses, such as a gym membership, race entry fees, a bike, and much more. Our Cambridge office also has a free gym onsite.
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Quick Base encourages employees to show off their skills or a new project to other QBer's via a Lunch and Learn.
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