Marketing Analytics Specialist

| Waltham

Overview

The Marketing Analytics Specialist is a diligent, solution-minded person that enjoys working with data sets across multiple marketing and digital channels in order to deliver reports, data analysis, and market insights to drive strategic and tactical decisions. In this role, you will analyze large-scale digital marketing data, such as online market segment sizing, search behavior, online competitive environment, multi-channel digital campaign performance, website, social engagement, etc. In addition, you will help shape the future of what a data-driven marketing organization looks like, drive processes for extracting and using that data in creative ways and create new lines of thinking with an eye on optimizing every aspect of Intralinks’ marketing practices. This individual helps to ensure that marketing goals are achieved through budgetary discipline and a focus on Marketing Return on Investment (MROI).

About the Team

This role reports to the VP of Digital Marketing & Demand Generation. As an individual contributor, you will work closely with, and act as a bridge between, multiple departments, including marketing, finance, sales, innovation, customer success, etc.

Responsibilities

  • Identify & implement best-in-class measurement practices across a full range of digital marketing techniques, including desktop and mobile websites, email marketing, paid/organic search marketing, social media, and mobile marketing
  • Proactively consult with the digital marketing, field marketing and demand generation teams to ensure global campaign KPI’s are established, align with program objectives, and are being appropriately measured
  • Create reports utilizing third-party reporting and visualization tools such as: Google Analytics, Google Tag Manager, Google Search Console, Pardot, Eloqua, Marketo, Salesforce.com, Tableau, Excel, etc.
  • Interpret marketing KPI reports and package up them up into a presentation format for executive leadership team consumption
  • Leverage your proven experience with relational database design and operation – including normalization and development using query development tools
  • Define and implement data acquisition and update activities to maintain database at desired coverage and quality levels
  • Create repeatable data analytic processes, KPI measurements, and reports in order to spend more time analyzing data and less time collecting data
  • Develop standardized reporting to monitor and analyze channel effectiveness, audience sentiment and campaign return on investment (ROI)
  • Document data schema and create a database dictionary across sales and marketing
  • Evangelize key insights and provide data-driven trends on what’s working and what’s not working to produce incremental gains in pipeline and revenue
  • Support organization’s strategic data management and data analytics initiatives, including the development and maintenance of a marketing scorecard, CMO dashboard(s), SLA tracking, and ideas for new/improved marketing and sales campaigns
  • Leverage data integration points between marketing automation platform and Salesforce.com to create reports and analyze data
  • Present marketing attribution results (good and bad) to colleagues with varying levels of knowledge and seniority; and influence future budget allocation decisions
  • Maintain data quality within Salesforce.com and marketing automation systems to ensure accurate measurement
  • Monitor data science trends, emerging tools and technologies to continually improve frameworks, processes and best practices

Qualifications

  • Bachelor's degree in a quantitative field such as marketing data analytics, business, computer science, economics, finance, information systems, mathematics, or statistics
  • 5+ years of hands-on work experience developing and applying sales and marketing predictive models and other advanced statistical approaches in a corporate SaaS software company setting
  • 3+ years’ high proficiency with Excel including data model development
  • Intellectual curiosity, along with excellent critical problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions
  • Understanding of SiriusDecisions “Demand Waterfall” and measuring marketing attribution pipeline and revenue. A foundation and understanding of demand generation is a big plus
  • Experience in collecting, organizing, analyzing, and disseminating significant amounts of information with attention to detail and accuracy, inclusive of data mining and ad hoc reporting
  • Strong project management skills and the ability to prioritize and make progress on multiple concurrent projects as well as share progress
  • Proven track record in developing mathematical models to predict sales & marketing outcomes and determine cause and effect relationships
  • Strong data evaluation skills – with the ability to extract and interpret data from various sources and transform it into insights and recommendations
  • Experience with Salesforce.com and the Salesforce.com campaign object
  • Attention to detail and accuracy with a passion to leave no “t’s” left uncrossed and no “’i’s” left undotted
  • Passion for continual improvement and team collaboration
  • Proficiency with Tableau, or knowledge of other BI tools (GoodData, Cognos, Einstein Analytics) a plus
  • Strong people skills, team-orientation, a professional attitude, and the ability to communicate effectively
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • TumblrCMS
    • WordpressCMS
    • SalesforceCRM

Location

Intralinks' Waltham location is located on the outskirts of Boston and easily accessible by vehicle, public transportation, company sponsored shuttle!

An Insider's view of Intralinks

What are some social events your company does?

Every other week each office hosts a Team Thursday event organized by different teams - the snacks are plentiful, trivia competition is fierce, and is a chance to break up your week with time to toast your colleagues!

Melanie Sardinha

Talent Program Associate

What are Intralinks Perks + Benefits

Intralinks Benefits Overview

Everything and more!

For you to succeed, you need to be able to afford to live and flourish. You need to stay healthy too.

Intralinks comprehensive health coverage provide options to suit your particular needs. This includes the ability to choose our health savings account option to put aside money for current as well as retiree medical needs. We also recognize the need for peace of mind and offer salary continuation through our short and long term disability programs, cash policies for critical illness and an accident protection plan. Our 401K plan with a company match helps you and your family prepare for the future. Our wide array of both company provided and supplemental insurance options ensures you and your family are covered. Rounding out these robust benefits are legal assistance, personal advocacy services, and work life balance through our flexible paid time off program as well as our in and out of office celebrations.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 6% of contributions up to 9% of an employee's annual gross pay.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Happy hours are hosted every other week.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Time allotted for learning
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