Marketing Analytics Manager
Haven Life is an insurtech innovator at MassMutual that offers a new way to get life insurance online that's actually simple.
We combine the culture of a startup with the stability and backing of a Fortune 500 company to create an environment that's truly unique.
Our diverse team is comprised of smart, collaborative people who think big, execute quickly and don't take themselves too seriously.
If you're creative, professional and kind, we'd love to hear from you.
POSITION SUMMARY
MassMutual’s direct to consumer group (“MM DTC”) is a part of Haven Life, an insurtech innovator at MassMutual. As a member of MassMutual Direct-to-Consumer (“MM DTC”) Marketing team, you will be responsible for translating business questions into analytical hypotheses, navigating complex data environments and generating actionable recommendations to help shape MM DTC’s strategic direction as well as day-to-day decision-making throughout the entire customer lifecycle – including marketing, call center sales & eCommerce, product development, customer engagement and claims. You will also have the opportunity to enhance MM DTC Marketing’s data ecosystem. You will be working with business stakeholders in Haven Life and the MassMutual Data Science organizations to deliver the results via data and analytical tools.
OVERALL RESPONSIBILITY:
Partnering with business stakeholders, identify key business questions which can be answered through data to drive growth and profitability
Independently execute analyses via advanced analytics tools such as SQL and R; must be able to develop high-quality complex queries
Build and enhance self-service reports to empower the MM DTC Marketing team
Synthesize large amounts of information to key messages on presentation-friendly media and advise senior leadership on strategy
Deliver concise, clear and actionable presentations to decision-makers
Participate in process design and enhancement to drive higher efficiency and data quality
CANDIDATE QUALIFICATIONS:
Work full-time from our downtown Boston office location
College degree required; Master’s degree preferred
Minimum of four years experience in Direct/Digital Marketing Analytics, Web Analytics or Customer Analytics.
Must be able to solve problems creatively; ability to operate in a fast-paced environment and make logical choices when information is imperfect.
Expert in SQL and/or R programming; experience in Python a plus
Proficient in prototyping and developing reports using data visualization tools such as Tableau
Intermediate to high proficiency in Google Analytics and/or Snowplow.
Ability to build and maintain strong working relationships across cross-functional groups; experience in an Agile environment a plus.
Ability to partner effectively with enterprise centers of excellence, notably data science.
Strong written & oral communication, and collaboration skills that enable clear and concise communication of data issues and analyses that can be understood by a broad audience
Strong work ethic, intellectual curiosity, and attention to detail.
Must be authorized to work in the US without sponsorship now or in the future
BENEFITS
We pay competitive base salaries and we reward performance. Our salary structure is commensurate with experience. In addition, you’ll be eligible to participate in our comprehensive benefits program including medical insurance and 401(K).