Marketing Analyst

| Somerville
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To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every product designer, hardware engineer, researcher, jeweler, and dental professional in the world.

Joining Formlabs as a Marketing Analyst is an exciting opportunity to help our marketing team reach the next level by providing quantitative insights into the strategies and tactics that drive our growth. You’ll leverage our analytics infrastructure to collect and analyze marketing and sales data that delivers insights into channel and campaign performance to uncover new opportunities and optimize existing performance. Your insights will ultimately be the quantitative backbone of important decisions that affect all areas of Formlabs’ growth strategy.

If you are eager to solve new marketing challenges and exceed aggressive quantitative goals with data, creativity, and systems, we have the perfect opportunity for you.

Responsibilities:

  • Support the broader marketing team in analyzing campaign or channel performance to identify areas for experimentation while advocating for data-driven business decisions.
  • Become the go-to resource on standard metrics, reporting methodologies, attribution, and other analytics knowledge within the marketing team. 
  • Define reporting and data needs from the broader marketing team.
  • Evaluate assumptions  around key metrics like customer acquisition cost, ROI of programs, and other leading indicators of growth.
  • Conduct regular and ad-hoc analyses to make strategic recommendations about where to allocate marketing budget across channels and tactics.
  • Implement and train the team on new reporting capabilities. 

Requirements:

  • 1-3 years of experience in growth or marketing analytics, consulting, financial analysis or Data Science coursework
  • Excellent ability to tell a story using data that reinvents the status quo. 
  • Experience with a modern marketing tech stack – Salesforce, SQL, Google Analytics, Tableau with a focus on metric creation, report, dashboard, and other data visualization development.
  • Bonus: experience with Python, R, or other Data Science tools 
  • Familiarity with demand generation, lead capture, lead management, scoring and data management practices of a modern marketing organization.
  • Experience with paid search and/or paid social channels and tools: AdWords, Facebook, etc. and their APIs a strong plus.
  • Successful track record in driving cross-functional, cross-team projects to completion within a rapidly changing environment.

Our Perks:

  • Flexible vacation
  • Premium healthcare coverage
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

Even if you don't check every box, but see yourself contributing, please apply.  Help us build an inclusive community that will change the face of 3D printing.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • AsanaManagement
    • Google DriveManagement
    • JIRAManagement
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • GongCRM
    • MarketoLead Gen

Location

35 Medford St. Suite 201, Somerville, MA 02143

An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Meagan

Rebelo

What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

Formlabs

How does the company support your career growth?

Formlabs has a fairly flat organizational structure, so there is a relatively low barrier to taking on projects outside of your job scope and trying to grow into a new role.

Annie

Hughes

What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Formlabs

Formlabs

What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Alyce

Currier

What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Culture
Eat lunch together
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Inclusive of expandable partner benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything.. CoffeeLabs, WhiskeyLabs, PaintLabs, GameLabs, FilmLabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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