The LogicManager team is looking for a motivated product marketer with the ability to think strategically to manage, nurture and expand our inbound marketing efforts. Ideally this person is analytically minded and is able to think about the product, industry and data while creating great content that excites and engages leads and customers.

In this role, you will support the design and execution of demand generation and communication programs. This role will learn from our experience and extend our robust inbound marketing program. The focus is on adapting the latest tactics and techniques to build customer relationships and manage leads as they flow through the marketing to sales to customer cycle.

Join a dynamic team of professionals and a company that was recognized as a finalist for Boston's "Best Tech Work Culture" Timmy Award from Tech in Motion. Established in 2005, LogicManager is a rapidly growing scale-up software company located in Boston’s Seaport Innovation District.

Position Activities Include:

• Craft differentiated content and messaging for LogicManager’s offerings through primarily digital channels including: website content, whitepapers, webinars, social media, AdWords, lead nurturing programs and more.
• Develop expertise in industry market trends and the competitive landscape to advance both product strategy and marketing activities.
• Understand customer needs, buying drivers and challenges to propose new services and marketing opportunities.
• Use positioning, pricing, and packaging to communicate the value of our product in a way that enables our sales and marketing teams to drive demand.
• Product evangelism through product expertise and technical storytelling to demonstrate the value we deliver in a compelling way.
• Leverage data to make recommendations around product priorities, pricing strategies, and marketing initiatives.

Desired Skills and Experience

We are looking for individuals with the drive to succeed in a dynamic, high-growth business environment. We value employees that are creative, energetic, proactive and intelligent in their thinking and actions. As an integral part of the client solutions team, this position works closely with other marketing, consulting and business development analysts.

LogicManager heavily favors promoting from within and candidates will have opportunities for advancement to higher levels of responsibility, including supervisory positions, well ahead of industry standards.

• 0-4 years experience (internships OK), familiarity with B2B marketing, product marketing or strategic marketing is a plus
• Undergraduate degree with a major in Liberal Arts or Business Administration
• Strong written and communications skills
• Strong analytic/problem solving skills
• Basic understanding of marketing automation software such as Pardot, Hubspot, or Salesforce
• Experience with Excel and other MS Office software
• Understanding of SEM, SEO or PPC advertising is a plus
• Experience with WordPress, HTML, or CSS is a plus

Please submit your resume with your college GPA.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, creed, marital status, sexual orientation, gender identity, disability status, protected veteran status, or any other protected status as defined by federal, state or local law.