Manager, Segment Marketing

| Greater Boston Area
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About Us:

Agero is the market leader of next generation software-enabled driver safety services and technology, pushing the limits of big data to transform the entire driving and car ownership experience. The majority of leading vehicle manufacturers and insurance providers use Agero’s roadside assistance, accident management, dispatch, consumer affairs and telematics innovations to strengthen their businesses and create stronger, lasting connections with their customers. Together, we’re making driving smarter and safer for everyone.

About the Role:

The Manager of Customer Segment Marketing role is a critical role influencing business customers and their end consumers within a complex B2B2C setting.  The Manager will be responsible for market research, tactical planning, messaging and content creation and internal/shareholder stakeholder engagement and management. They will also contribute significantly to strategy development and business case modeling.  Consumer and customer marketing within a B2B2C environment requires a creative and collaborative approach working with our Fortune 100 Insurance and Automotive partners to deliver their brand to their customers.  This role will work closely with the Customer Segment Line of Business Leader and the Chief Marketing Officer as well as product and technology teams to support a major push for consumer awareness and activation.

Key Outcomes (6-12 months)

  • Create situational analysis of market and internal data to understand baseline
  • Facilitate steering committee OKR (objectives/key results) goal planning and manage 30/60/90 workplan to achieve goals
  • Develop Business Case model 
  • Develop client personas at different levels of client team (procurement, claims, marketing, product owner, agent, etc)
  • Develop client ready content on value story to promote
  • Investigate digital marketing aspects that will support conversion funnel from awareness to action

The Day to Day:

  • Designs, conducts and analyzes market research to understand current status quo, barrier and drivers to awareness and usage
  • Develop an in-depth understanding of customer needs within the Insurance and Automotive segments; monitor industry trends and build industry-specific buyer personas
  • Develop a business case and narrative for how Agero creates value for both the Customer and the end consumer including business modelling and revenue/margin potential with long term LTV assumptions
  • Collaborate with the business unit team and product marketing to create content that articulates value for the buyer and all stakeholders,  building internal and external content and messaging
  • Define tactics for managing the entire funnel from awareness through to purchase and usage
  • Support the ongoing digital transformation of Agero by finding digital marketing channels and refining customer experience in an automated and digital capacity
  • Support client sales efforts by creating positioning/messaging documents, sales presentations, solution briefs, and other product collateral that are adaptable and targeted to different client buyer/partner personas
  • Report progress at a regular cadence to executive and board level steering teams to champion the initiative throughout the business
  • Contribute to the development of appropriate linkages between marketing function and other disciplines within the organization.

Education & Experience: 

  • Bachelor’s degree or equivalent experience.  Master’s a plus.
  • 5-7 years experience in customer marketing/marketing strategy with an understanding of insurance and/or automotive segments;  strategy consulting is a plus
  • Creative strategic thinker. 
  • Excellent verbal and written communication skills combined with good organization skills required. 
  • Manages complex relationships requiring leadership and problem solving skills. 
  • Ability to multi-task across multiple business units and departments. 
  • Possesses excellent teamwork skills with an ability to overcome obstacles to consistently achieve results on time and budget. 

 




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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • D3JSLibraries
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    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
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    • Aha!Management
    • ConfluenceManagement
    • Google DriveManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • DrupalCMS
    • WordpressCMS
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • SlackCollaboration
    • ZoomCollaboration
    • TrelloProject Management

Location

Corporate HQ is located in Medford, MA, on the banks of the Malden River, with picturesque views of public parks, walking trails and the beautiful Tufts University boathouse. We're walking-distance to public transport, with close access to I-93, restaurants, Assembly Row shopping center & downtown.

An Insider's view of Agero

How do you collaborate with other teams in the company?

We would not be successful without easy communication/collaboration. We collaborate via content, messaging, video, meetings and chat, using tools like Slack, Google, Zoom, email, etc. Our ability to easily access info and share across the organization, especially in this WFH environment, shows Agero's commitment to teamwork.

Thea

Director, Service Network - East

How has your career grown since starting at the company?

My journey with Agero began in 2001; it’s been a rewarding 20-year ride! I’ve held 13+ job titles, have worn numerous hats, and led many key initiatives. With every change came opportunity for growth and a chance to push myself out of my comfort zone. This is EXACTLY what’s motivated me all these years. Agero has supported me every step of the way.

Amy

Head of Specialty Network

What is your vision for the company?

To deliver exceptional, modern & seamless roadside assistance, accident management & connected vehicle experiences to customers worldwide. We’ve long been a leader in the US & are transforming the industry, creating new experiences for the consumer, client, call center agent, service provider, dealership & repair shop.

Jeff

Chief Strategy & Digital Officer

How does the company support your career growth?

The Agero team has supported my career growth in two ways, by helping identify my strengths and creating a role that plays to those strengths. They value their employees and frequently expose them to new opportunities. They have created an increasingly unique environment with relatively high job security, fun work, and high career growth potential.

Richard

Sr. Director, Platform Success

What are Agero Perks + Benefits

Agero Benefits Overview

Agero is focused on providing a resource rich, creative environment driven by exciting work as well as a multitude of opportunities to accelerate your career. In support of this mission, we offer a wide range of benefits to include:

- Full range of core benefits including: medical, dental, vision, disability and life insurance, 401k matching
- Variety of tools and resources to support employee mental health
- Flexible time off policy
- Rich opportunities to volunteer and give back to our surrounding community through groups such as "Read to a Child" and the Mystic Rivershed Cleanup organization
- Educational assistance
- Regular employee social events
- Robust internal learning and career development programs designed to support the growth of each employee's career

Culture
Volunteer in local community
Read to a Child, Mystic Rivershed Clean up
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Agero employees can contribute up to $2,750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of pre-disability earnings.
Dental insurance
Vision insurance
Health insurance
Agero offers Medical Plans that members have access to local providers and flexibility to see other providers anywhere in the US, in and out of network providers and more
Life insurance
Employer covered life insurance is equal to 1x an employee's annual salary. Employees also have the option to purchase supplemental life insurance up to 5x their annual salary.
Pet insurance
Wellness programs
Life Speak, your total well-being platform, a resource provided to Agero associates and their families to aid in all-things wellness.
Team workouts
Mental health benefits
Employee Assistance Program program that provides you & your family toll-free, confidential guidance & support 24/7.
Financial & Retirement
401(K)
401(K) matching
Agero provides employees with a 401(k) matching plan managed by Fidelity Investments after 1 year of employment. We match 100% of the first 2% of contributions and 50% of the next 4% of contributions.
Performance bonus
Whether you are an engineer or a contact center representative, a piece of your annual compensation is delivered via an annual bonus, paid 2 per year. Target bonus amounts vary by role.
Child Care & Parental Leave Benefits
Generous parental leave
Three weeks paternity leave 8-26 weeks maternity leave (MA)
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Agero sponsors summer BBQ's as well as a halloween extravaganza complete with in house trick or treating, haunted houses and best costume contests for the children of employees.
Vacation & Time Off Benefits
Generous PTO
Flexible Time Off policy
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Fitness stipend
$150/year towards fitness reimbursement
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Continuing Education stipend "Tuition Reimbursement up to the IRS tax exempt maximum $5,250
Lunch and learns
Whether it's personal development or for general education about our business, Learn at lunch is a big part of who we are!
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We’ve got the benefits you’re used to and some you aren’t. We take care of the time off and allow you to make decisions about what you need to recharge your batteries and achieve harmony both inside and outside of the workplace. We’ve got more discounts and perks than you can count on two hands – and they are meaningful! Plus we offer a free subscription to our roadside assistance program.

We offer major discounts at retailers such as BJ's, Dell, Verizon and others. We also have a vehicle purchase program.

Agero offers a number of voluntary benefits that you can elect to support you and your family, when you need it most such as Medical Bridge Gap and Critical Care Supplemental Insurance, Supplemental Life Insurance, Pet Insurance, Legal Support, Identity Theft & Credit Protection, scholarship tuition reward points and more.

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